YSL Beauty's 'Abuse Is Not Love' Initiative Unveils New Research

YSL Beauty is expanding its "Abuse is Not Love" campaign—a global initiative to prevent intimate partner violence.

The beauty company has uncovered new data and is sharing new findings from an unprecedented international study that focuses on the lived experiences of the LGBTQIA+ community.

Developed by renowned gender and relationships researcher Dr. Beth A. Livingston and campus sexual assault prevention nonprofit 'It's On Us,' the research index explored the perceptions of toxic, abusive, and healthy relationships.

The resulting data uncovers insights that will inform solutions and educational resources as "Abuse is Not Love" continues to develop new programming.

The research states:

• 41% have experienced IPV across 2002 LGBTQIA+ respondents in the USA
• 58% US respondents agree they are less supported than other communities
• 45% of LGBTQIA+ USA respondents don't know where to find support

At the heart of the study's findings was that the LGBTQIA+ community found greater barriers to access for support services and a lack of available information to find support.

International General Manager at YSL Beauty Stephan Bezy says, "Contributing to thought leadership is an essential part of the Abuse Is Not Love strategy. We must continue to fight abuse in all its forms and it's even more important to be able to help offer services to communities often overlooked. Abuse is not love, it's as simple as that." 

How YSL Is Helping

In 2020, Abuse Is Not Love was created to prevent and fight against intimate partner violence, a global issue experienced by 1 out of 3 women in their lifetime, according to UN data.

To address this issue, and to underscore that abuse can occur in any relationship, across gender identity and sexual orientation, Abuse is Not Love will continue providing education and training modules with nonprofit partners and will create additional programming with the specific experiences of LGBTQIA+ individuals in mind. 

In the US, a local program is under development for college campuses in partnership with 'It's On Us.' This will include healthy relationships training, increased programming dedicated to LGBTQIA+ individuals and their needs, and more accessible services to embolden YSL Beauty's commitment to celebrating love in any form.