08.30.23
Walmart recently awarded Clean Age, a woman-founded CPG company that makes personal care products for Gen-Z, including deodorant and toothpaste tabs, with the company's Golden Ticket–the highest award in its startup pitch competition.
As the winner, Clean Age will launch in more than 1800 stores in September—taking the company nationwide and increasing the total store list to 5,000 stores.
Rachel Peters, the CEO and founder of Clean Age said, "We are thrilled to have won Walmart's Open Call Golden Ticket. This is a major milestone for our brand, and we are excited to share our products with teens across the country. We believe that everyone deserves to have better-for-you products at an affordable price, and our retail partners make that possible."
"We've met so many amazing small business owners through Open Call over the years, and this year is no exception," remarked Scott Gutche, senior director, of U.S. Manufacturing for Walmart. More than 4,500 entrepreneurs applied, and over 13,000 products were registered to compete. This year, finalists representing all 50 states, including the District of Columbia, pitched their products for consideration through 30-minute one-on-one virtual and in-person meetings at Walmart's headquarters in Bentonville, Arkansas.”
The company recognized a gap in the market and set out to serve a forgotten consumer—the dynamic and forward-thinking Gen-Z demographic. Its brand ethos centers around sustainability, inclusivity and authenticity. With each Clean Age product, the company strives to inspire young consumers to make conscious decisions about their personal care choices without sacrificing efficacy or quality. By joining forces with Walmart, Clean Age is now able to spread this message to a wider audience.
Peters attributes the rapid growth to listening to both families and retailers, "We help parents and teens at a highly emotional time in the household. And we help retailers provide a sustainable, clean product that stands out on the shelf."
As the winner, Clean Age will launch in more than 1800 stores in September—taking the company nationwide and increasing the total store list to 5,000 stores.
Rachel Peters, the CEO and founder of Clean Age said, "We are thrilled to have won Walmart's Open Call Golden Ticket. This is a major milestone for our brand, and we are excited to share our products with teens across the country. We believe that everyone deserves to have better-for-you products at an affordable price, and our retail partners make that possible."
"We've met so many amazing small business owners through Open Call over the years, and this year is no exception," remarked Scott Gutche, senior director, of U.S. Manufacturing for Walmart. More than 4,500 entrepreneurs applied, and over 13,000 products were registered to compete. This year, finalists representing all 50 states, including the District of Columbia, pitched their products for consideration through 30-minute one-on-one virtual and in-person meetings at Walmart's headquarters in Bentonville, Arkansas.”
About Clean Age
Clean Age products are gender-inclusive, cruelty-free, vegan and sold in responsibly sourced paper packaging.The company recognized a gap in the market and set out to serve a forgotten consumer—the dynamic and forward-thinking Gen-Z demographic. Its brand ethos centers around sustainability, inclusivity and authenticity. With each Clean Age product, the company strives to inspire young consumers to make conscious decisions about their personal care choices without sacrificing efficacy or quality. By joining forces with Walmart, Clean Age is now able to spread this message to a wider audience.
Peters attributes the rapid growth to listening to both families and retailers, "We help parents and teens at a highly emotional time in the household. And we help retailers provide a sustainable, clean product that stands out on the shelf."
