09.07.23
L’Oréal has announced new strategic leadership appointments in the South Asia Pacific, Middle East & North Africa (SAPMENA) Zone, which was formed in 2021 as a strategic growth region for L’Oréal Groupe. The region, home to 40% of the world’s population, is one of the fastest growing for L’Oréal worldwide and a global talent hub.
Adrien Koskas has been named as General Manager, Consumer Products Division (CPD) of L’Oréal SAPMENA. He will be responsible for building the next growth chapter for CPD in the SAPMENA Zone, which comprises 35 markets and covers the fastest growing, most populous, and young demographic markets of the world. CPD holds a unique brand portfolio including its four global brands of L’Oréal Paris, Maybelline New York, Garnier and NYX Professional Makeup.
Koskas succeeds Manashi Guha, who takes on a new assignment as Managing Director, CPD for L’Oréal UK & Ireland.
He brings with him extensive experience in global leadership and marketing across both developed and emerging markets. Since 2019, he was the Global Brand President of Garnier, where under his leadership the brand delivered record growth, brought its Green Beauty purpose to life, and is a flagship brand for the Groupe’s sustainability commitment. Prior to this, Koskas held business leadership positions in France, Brazil and the United Kingdom, including as General Manager, CPD for L’Oréal UK & Ireland.
In his new role, Koskas will report directly to Vismay Sharma, President of SAPMENA, and is based in Singapore.
Commenting on the appointment, Koskas said, “I am thrilled to start my new role as CPD SAPMENA GM and excited to work with the talented and diverse teams in the region to create the future of beauty for all. With 3 billion people, SAPMENA is a highly strategic region full of opportunities and new ways to engage with young, digital and beauty savvy consumers who represent many cultures and beauty aspirations. It is also the perfect environment to embrace cutting-edge innovations in so many fields to deliver our high growth ambition.”
Guha’s growth strategy starts with people and she is known for trailblazing new growth paths and transforming with agility. During her tenure, SAPMENA has not only strengthened its global brands, but also transformed L’Oréal’s go-to market in the region and set people foundations for exceptional results across all three years.
With her leadership experience in fast-evolving markets, particularly the dynamic markets of India and Indonesia, Guha will bring to her new assignment in UK & Ireland her consumer centricity, agility, passion for innovation and excellence.
Commenting on the appointment, Guha said, “It’s been an honor to lead an incredible team of passionate entrepreneurs in the set-up of SAPMENA. South Asia Pacific with the Middle East is leading the beauty revolution and consumer sophistication with diverse beauty ideals and a dynamic digital culture of on-demand, always-connected and hyper social; we can bring a lot to the rest of the world. I hope to bring that learning into my new role. But more importantly, as an Asian Indian wo(mentor), I believe the world is our oyster – we create our reality by unapologetically being who we are. L’Oréal Groupe is an incredible place to create your own reality where I have been recognized and encouraged for bringing my true self to the table.”
Adrien Koskas has been named as General Manager, Consumer Products Division (CPD) of L’Oréal SAPMENA. He will be responsible for building the next growth chapter for CPD in the SAPMENA Zone, which comprises 35 markets and covers the fastest growing, most populous, and young demographic markets of the world. CPD holds a unique brand portfolio including its four global brands of L’Oréal Paris, Maybelline New York, Garnier and NYX Professional Makeup.
Koskas succeeds Manashi Guha, who takes on a new assignment as Managing Director, CPD for L’Oréal UK & Ireland.
Adrien Koskas, General Manager, Consumer Products Division of L’Oréal SAPMENA
A pioneering brand builder, Koskas has driven breakthrough consumer campaigns and new codes of marketing across his diverse 18-year career journey at the L’Oréal Groupe.He brings with him extensive experience in global leadership and marketing across both developed and emerging markets. Since 2019, he was the Global Brand President of Garnier, where under his leadership the brand delivered record growth, brought its Green Beauty purpose to life, and is a flagship brand for the Groupe’s sustainability commitment. Prior to this, Koskas held business leadership positions in France, Brazil and the United Kingdom, including as General Manager, CPD for L’Oréal UK & Ireland.
In his new role, Koskas will report directly to Vismay Sharma, President of SAPMENA, and is based in Singapore.
Commenting on the appointment, Koskas said, “I am thrilled to start my new role as CPD SAPMENA GM and excited to work with the talented and diverse teams in the region to create the future of beauty for all. With 3 billion people, SAPMENA is a highly strategic region full of opportunities and new ways to engage with young, digital and beauty savvy consumers who represent many cultures and beauty aspirations. It is also the perfect environment to embrace cutting-edge innovations in so many fields to deliver our high growth ambition.”
Manashi Guha, Managing Director, CPD for L’Oréal UK & Ireland
Manashi Guha’s new appointment reflects rising global leadership talent emerging from the SAPMENA region. She is a founding member of the SAPMENA Zone Management Committee and established CPD’s strategic mission for the new zone, tapping into its huge market potential where 50% of the world’s new consumers will come from.Guha’s growth strategy starts with people and she is known for trailblazing new growth paths and transforming with agility. During her tenure, SAPMENA has not only strengthened its global brands, but also transformed L’Oréal’s go-to market in the region and set people foundations for exceptional results across all three years.
With her leadership experience in fast-evolving markets, particularly the dynamic markets of India and Indonesia, Guha will bring to her new assignment in UK & Ireland her consumer centricity, agility, passion for innovation and excellence.
Commenting on the appointment, Guha said, “It’s been an honor to lead an incredible team of passionate entrepreneurs in the set-up of SAPMENA. South Asia Pacific with the Middle East is leading the beauty revolution and consumer sophistication with diverse beauty ideals and a dynamic digital culture of on-demand, always-connected and hyper social; we can bring a lot to the rest of the world. I hope to bring that learning into my new role. But more importantly, as an Asian Indian wo(mentor), I believe the world is our oyster – we create our reality by unapologetically being who we are. L’Oréal Groupe is an incredible place to create your own reality where I have been recognized and encouraged for bringing my true self to the table.”
