NYX Professional Announces Halloween Campaign

NYX Professional Makeup launched a Halloweeen campaign "Mon-Star Bash."

It's inspired by Universal Pictures' classic Universal Monsters—and it features a diverse cast of rising Gen Z stars.

NYX Professional Makeup partnered with globally renowned makeup artist, Mimi Choi, to create five exclusive and reimagined looks with a modernized twist.

Through SFX artistry and entertainment, the campaign aims to reintroduce the iconic Monsters of yesterday to a new generation for Halloween.

The campaign features—

• Landon Barker, musician, as The Werewolf
• Reginae Carter, social media personality and model, as one of The Mummi Twins
• Phoenix Brown, content creator and rising DJ, as the Bride of Frankie
• Grace McKagan, up-and-coming artsit, as Drakulah

The Halloween Collection 

The brand's new "Mon-Star Bash" Halloween product collection includes seven new ultra-pigmented shades of SFX Face and Body Paints inspired by the classic monster colors.

There's also metallic silver and gold SFX Glitter Face and Eye Paints and new lightweight Spiky Fringe Jumbo Lashes.

The limited-edition collection will be available to purchase globally, nationwide, and online.