10.03.23
Procter & Gamble (P&G) has selected Moodify White, an AI-based fragrance design software solution, to be used by its fragrance development group—marking a major milestone in the use of AI for malodor control and fragrance design on a larger scale.
In recent years, Moodify has proven its technology and met P&G's high standards. Following a thorough and extensive examination, P&G is now ready to harness Moodify's unique capabilities for malodor control based on digital scent creation.
"We value P&G's vote of confidence in Moodify as a partner in applying AI to evolve fragrance design and consumer product development," said Eyal Maor, CEO of Moodify. "By incorporating Moodify's cutting-edge technology into their processes, P&G is helping further modernize scent design and integration in consumer products. Moodify's technology is at the forefront of the intersection between fragrances and artificial intelligence. With the world's most advanced AI fragrance database and set of algorithms, Moodify is uniquely positioned to revolutionize how malodor control and scents are designed, tested, and brought to market."
Jerry Porter, Chief R&D and Innovation Officer, Fabric & Home Care, Flavor & Fragrances, Procter & Gamble, added, "This is a significant step in our digital transformation agenda, emphasizing the use of digital tools to improve the use of fragrance in products. We are proud to be integrating the use of AI for accelerated development of delightful fragrances for our consumers to enjoy.”
In recent years, Moodify has proven its technology and met P&G's high standards. Following a thorough and extensive examination, P&G is now ready to harness Moodify's unique capabilities for malodor control based on digital scent creation.
"We value P&G's vote of confidence in Moodify as a partner in applying AI to evolve fragrance design and consumer product development," said Eyal Maor, CEO of Moodify. "By incorporating Moodify's cutting-edge technology into their processes, P&G is helping further modernize scent design and integration in consumer products. Moodify's technology is at the forefront of the intersection between fragrances and artificial intelligence. With the world's most advanced AI fragrance database and set of algorithms, Moodify is uniquely positioned to revolutionize how malodor control and scents are designed, tested, and brought to market."
Jerry Porter, Chief R&D and Innovation Officer, Fabric & Home Care, Flavor & Fragrances, Procter & Gamble, added, "This is a significant step in our digital transformation agenda, emphasizing the use of digital tools to improve the use of fragrance in products. We are proud to be integrating the use of AI for accelerated development of delightful fragrances for our consumers to enjoy.”
