10.18.23
Global denim brand Wrangler and western fragrance trailblazer Tru Western have introduced Wrangler Original Cologne and Perfume. Rolling out in time for the holiday shopping season and the Wrangler National Finals Rodeo, the new line of scents is carefully crafted to embody “the rugged confidence and bold spirit of the American cowboy.”
“What we wear - clothing or fragrance - has a tremendous influence on our mentality and mood,” said Jenni Broyles, senior vice president, Wrangler. “In collaborating with Tru Western, we wanted to create an original fragrance that transcends time and season to capture a scent that transports you to the beautiful, great expanse of the American West.”
“The fashion, luxury and fragrance categories will be forever influenced and inspired by the western lifestyle and the real cowboys of the American West,” said Jake Nagle, vice president brand growth, Tru Western. “It is an honor to translate such an iconic brand like Wrangler into a fragrance. Together, with our fragrance house partner, Firmenich, we’ve created 2 iconic year-round scents for consumers living the authentic western lifestyle as well as those who are simply inspired by it.”
Wrangler Original Scents are now available online and in select retailers across the U.S.
“What we wear - clothing or fragrance - has a tremendous influence on our mentality and mood,” said Jenni Broyles, senior vice president, Wrangler. “In collaborating with Tru Western, we wanted to create an original fragrance that transcends time and season to capture a scent that transports you to the beautiful, great expanse of the American West.”
About the Fragrances
Wrangler Original Cologne for men features bright citrus and rough-cut cinnamon threaded with wild lavender, cardamom herb and warm resins to create a masculine and quintessentially cowboy scent. While Wrangler Original Perfume for women mixes notes of sun-ripened blackberry, juicy pear and wild blooms infused with a soft musk to create an effortless fragrance.“The fashion, luxury and fragrance categories will be forever influenced and inspired by the western lifestyle and the real cowboys of the American West,” said Jake Nagle, vice president brand growth, Tru Western. “It is an honor to translate such an iconic brand like Wrangler into a fragrance. Together, with our fragrance house partner, Firmenich, we’ve created 2 iconic year-round scents for consumers living the authentic western lifestyle as well as those who are simply inspired by it.”
The Packaging
The packaging is an ode to the earliest cowboys who wore Wrangler denim. The brand’s signature 13MWZ and 14MWZ ‘Cowboy Cut’ Jeans with denim distressing are debossed on each carton and the internal box is adorned with vintage Wrangler bandana artwork. The iconic “W” stitching is embedded on each glass bottle, capped with a copper finish and branded button imprint.Wrangler Original Scents are now available online and in select retailers across the U.S.
