10.19.23
Country pop singer and songwriter Kelsea Ballerini is the newest face of Pantene, a P&G brand. She will kick off a string of new talent announcements from Pantene, with more Healthy Hair Ambassadors—each with their own unique hair type and texture—to be revealed in the coming weeks.
Ballerini is known for her chart-topping hits and authentic sense of style, and she’s also been candid about her hair health journey. She’s discussed the damage she has endured from everything she puts her hair through while touring, performing and making headline-grabbing style changes, and she’s not alone - 80% of women are struggling with hair damage. As a Healthy Hair Ambassador, Ballerini will share her Pantene healthy hair secrets to her fans.
“I am beyond excited to kick off this partnership with Pantene, and I can’t wait to take my fans along for the ride,” says Ballerini. “If you’ve been following me for a while, you know that my hair has been through it over the past few years. I decided it’s time for a fresh start for my hair, which is why I’m working with Pantene to repair the damage and bring it back to health. I ask a lot from my hair, and I need it to be healthy so it can keep up!”
Through authentic storytelling and personal anecdotes, Ballerini will spill all the secrets behind her healthy, beautiful “#PanteneHair” and encourage consumers to embark on their own healthy hair journey.
“Pantene is thrilled to partner with Kelsea Ballerini to kick off our latest roster of Pantene Healthy Hair Ambassadors,” says Emily Overton, Vice President of Pantene North America. “We’re looking forward to showcasing how Pantene delivers luxury-level hair repair backed by science, helping millions of consumers achieve healthy hair every day. We’re letting consumers in on the secret that you can end the struggle with damaged hair without expensive treatments – all you need is Pantene!”
Ballerini will be starring in a campaign spotlighting new, yet-to-be-announced Pantene products, debuting early next year.
Ballerini is known for her chart-topping hits and authentic sense of style, and she’s also been candid about her hair health journey. She’s discussed the damage she has endured from everything she puts her hair through while touring, performing and making headline-grabbing style changes, and she’s not alone - 80% of women are struggling with hair damage. As a Healthy Hair Ambassador, Ballerini will share her Pantene healthy hair secrets to her fans.
“I am beyond excited to kick off this partnership with Pantene, and I can’t wait to take my fans along for the ride,” says Ballerini. “If you’ve been following me for a while, you know that my hair has been through it over the past few years. I decided it’s time for a fresh start for my hair, which is why I’m working with Pantene to repair the damage and bring it back to health. I ask a lot from my hair, and I need it to be healthy so it can keep up!”
12-Week Pantene Challenge
Ballerini is embarking on a 12-week Pantene challenge where she will exclusively use Pantene hair products. With the help of Pantene scientists, she’ll put her hair under the microscope to see its improvement over time. She’ll also be sharing her healthy hair journey on social media, encouraging fans to join in on the challenge. Her fans can join her and others on the #Pantene12WeekChallenge to experience hair repair for themselves.Through authentic storytelling and personal anecdotes, Ballerini will spill all the secrets behind her healthy, beautiful “#PanteneHair” and encourage consumers to embark on their own healthy hair journey.
“Pantene is thrilled to partner with Kelsea Ballerini to kick off our latest roster of Pantene Healthy Hair Ambassadors,” says Emily Overton, Vice President of Pantene North America. “We’re looking forward to showcasing how Pantene delivers luxury-level hair repair backed by science, helping millions of consumers achieve healthy hair every day. We’re letting consumers in on the secret that you can end the struggle with damaged hair without expensive treatments – all you need is Pantene!”
Ballerini will be starring in a campaign spotlighting new, yet-to-be-announced Pantene products, debuting early next year.
