10.31.23
La Roche-Posay, the fastest growing skincare brand of 2022, has been committed to helping cancer patients through oncology initiatives for more than 25 years.
This year, in partnership with the Union for International Cancer Control (UICC), La Roche-Posay is proud to raise even more awareness and have an even greater impact within its "Healing Power of Touch'' campaign with the launch of its first digital learning platform, cancer-support.com.
This learning portal empowers cancer patients and caregivers with the training they need to improve lives, starting from just 15 minutes of education. 80% of patients confirm that supportive care has helped them in their management of their diagnosis, making training essential.
This learning encompasses four key areas of supportive care:
In its commitment to empowering as many people as possible, La Roche-Posay hopes the platform, which went live this September, will reach as many as 300,000 patients and caregivers in the first year. Additionally, for each training session completed through the end of the year, La Roche-Posay will add €1 to its donation to the UICC, the largest global membership organization dedicated to the fight against cancer.
"It is essential to raise awareness among both patients and caregivers about the skin-related side effects of cancer treatments and offer ways to mitigate them," says Laetitia Toupet, Global Brands General Manager, L'Oreal Dermatological Brands. "We still hear too many patients say, 'If only I had known about these solutions, it would have changed my life!' We don't want to hear that ever again."
"Beyond skin, a patient's whole life is affected during and after cancer. This is why the learning platform explores holistic supportive care that goes beyond skincare care to include mental health, working with cancer, nutrition, pain and fatigue," says Benjamin Brunschwig, sustainability director at La Roche-Posay International.
This news comes months after UK feminist group Level Up coordinated an open letter in which they called on La Roche-Posay’s parent company, L’Oréal, to withdraw its hair straightening products after a National Institutes of Health (NIH) study linked it to an increased risk of cancer.
L'Oreal has repeatedly claimed that it is confident in the safety of its products.
This year, in partnership with the Union for International Cancer Control (UICC), La Roche-Posay is proud to raise even more awareness and have an even greater impact within its "Healing Power of Touch'' campaign with the launch of its first digital learning platform, cancer-support.com.
This learning portal empowers cancer patients and caregivers with the training they need to improve lives, starting from just 15 minutes of education. 80% of patients confirm that supportive care has helped them in their management of their diagnosis, making training essential.
About the Digital Learning Platform
With support from La Roche–Posay's international partners, the Multinational Association of Supportive Care in Cancer (MASCC), Association Francophone des Soins Oncologiques de Support (AFSOS), and Union for International Cancer Control (UICC), cancer-support.com was created to simplify essential information about holistic supportive care into bitesize themes that are easy to digest and simple to understand - yet can have a significant impact after just 15 minutes of learning.This learning encompasses four key areas of supportive care:
- Mental wellness
- Skin, hair and nail care
- Nutrition and fatigue
- Pain management
In its commitment to empowering as many people as possible, La Roche-Posay hopes the platform, which went live this September, will reach as many as 300,000 patients and caregivers in the first year. Additionally, for each training session completed through the end of the year, La Roche-Posay will add €1 to its donation to the UICC, the largest global membership organization dedicated to the fight against cancer.
"It is essential to raise awareness among both patients and caregivers about the skin-related side effects of cancer treatments and offer ways to mitigate them," says Laetitia Toupet, Global Brands General Manager, L'Oreal Dermatological Brands. "We still hear too many patients say, 'If only I had known about these solutions, it would have changed my life!' We don't want to hear that ever again."
"Beyond skin, a patient's whole life is affected during and after cancer. This is why the learning platform explores holistic supportive care that goes beyond skincare care to include mental health, working with cancer, nutrition, pain and fatigue," says Benjamin Brunschwig, sustainability director at La Roche-Posay International.
This news comes months after UK feminist group Level Up coordinated an open letter in which they called on La Roche-Posay’s parent company, L’Oréal, to withdraw its hair straightening products after a National Institutes of Health (NIH) study linked it to an increased risk of cancer.
L'Oreal has repeatedly claimed that it is confident in the safety of its products.
