11.01.23
Pantene, a P&G brand, is welcoming its Healthy Hair Ambassador Tini Stoessel to the U.S. by sponsoring the Argentine singer, songwriter, actress, dancer and model’s first-ever U.S. tour.
Pantene will be joining Tini and will bring fans along to experience her talent and strength, both in person and on social. She will reveal the secrets behind her healthy hair to U.S. fans and encourage them to get ready to “Soltarte El Pelo” – or “Let Your Hair Down.”
Pantene has even collaborated with her on music in the past, activating campaigns with songs like “Suéltate el Pelo” and “Aquí Estoy”.
Since becoming a U.S. ambassador, she has starred in the U.S. campaign “El que sabe sabe” showcasing Pantene’s hair repair benefits with the Miracle Rescue treatment line.
“I'm very excited for my first tour in the United States and these stops are extra special because they are the closing stops on my tour," says Tini Stoessel. "I am very grateful to Pantene for supporting me for so many years, and it gives me so much joy to continue growing together – now in the U.S. as well!”
“Tini has already inspired millions of people to ‘let their hair down’ with Pantene, so we’re delighted for her to connect with even more fans during her first ever U.S. tour,” says Emily Overton, Vice President of Pantene North America. “We look forward to Tini showcasing how Pantene can deliver luxury hair repair every day without the need for expensive treatments.”
With Tini as Pantene’s first U.S. Healthy Hair ambassador who began in Latin America and primarily speaks Spanish, the brand looks forward to connecting with the millions of Spanish-speaking Pantene fans across the US and beyond.
Pantene will be joining Tini and will bring fans along to experience her talent and strength, both in person and on social. She will reveal the secrets behind her healthy hair to U.S. fans and encourage them to get ready to “Soltarte El Pelo” – or “Let Your Hair Down.”
Tini’s Relationship with Pantene
Tini first became a Pantene Healthy Hair ambassador in Latin America 2018 when the brand surprised her fans with a PanTini partnership. Tini has since been the face of multiple Pantene campaigns in Latin America, showing off her beautiful #PeloPantene.Pantene has even collaborated with her on music in the past, activating campaigns with songs like “Suéltate el Pelo” and “Aquí Estoy”.
Since becoming a U.S. ambassador, she has starred in the U.S. campaign “El que sabe sabe” showcasing Pantene’s hair repair benefits with the Miracle Rescue treatment line.
“I'm very excited for my first tour in the United States and these stops are extra special because they are the closing stops on my tour," says Tini Stoessel. "I am very grateful to Pantene for supporting me for so many years, and it gives me so much joy to continue growing together – now in the U.S. as well!”
“Tini has already inspired millions of people to ‘let their hair down’ with Pantene, so we’re delighted for her to connect with even more fans during her first ever U.S. tour,” says Emily Overton, Vice President of Pantene North America. “We look forward to Tini showcasing how Pantene can deliver luxury hair repair every day without the need for expensive treatments.”
With Tini as Pantene’s first U.S. Healthy Hair ambassador who began in Latin America and primarily speaks Spanish, the brand looks forward to connecting with the millions of Spanish-speaking Pantene fans across the US and beyond.
