12.08.23
Beauty Pie has released its 2024 Beauty Trends Report, revealing the top 10 beauty trends that ruled in 2023, as well as the hottest skincare, makeup, hair, body and wellness, and nail trends that are set to be everywhere in 2024.
Experts at the luxury beauty buyer’s club, Beauty Pie, analyzed millions of data points for over 300 different trends to create the report, and it reveals press on nails, Barbie makeup and heatless waves are three of the biggest trends that shaped the world of beauty in 2023.
Looking ahead to 2024, the Scandi hairline, preppy bob and espresso makeup all feature in the top 10 biggest trends for the new year.
1. Press On Nails
Press on Nails made a surprise comeback in 2023 as the number one biggest beauty trend of the whole year.
They gained traction after Kim Kardashian revealed on Instagram that her stiletto-shaped French mani was all thanks to artificial 'stick-on' nails. Since then, the trend has been popping up on perfectly manicured hands around the world, racking up almost 8 billion views on TikTok and generating almost 3 million Google searches over the past year – they’ve even made it onto the runways of global fashion weeks around the world.
2. Curtain Bangs
Curtain bangs have been popular for a while, and the trend showed no signs of slowing down throughout 2023 with over 4 billion views on TikTok and more than 14 million Google searches for the trend.
It’s hardly surprising; they are easy to style and flattering for all face shapes. The look has roots in the ’60s and ’70s, but one scroll through TikTok and Instagram proves it has had a modern-day makeover by working with a range of styles, lengths and textures.
3. Glass Skin
Although glass skin has been a buzzword in the skincare world for the past couple of years, it has reached new heights in 2023.
The trend uses lots of hydrating products, such as hyaluronic acid serums and hydrating moisturizers, to make skin look like newly polished glass.
Originating from Korea, glass skin goes hand-in-hand with the rise of ‘clean girl’ aesthetic that has taken TikTok by storm and the trend has now totted up over 3 billion views on TikTok and almost 900,000 posts on Instagram.
4. Microneedling
Over the past few years, many advanced skincare treatments have become more accessible, but perhaps none more so than microneedling.
While it may sound scary, microneedling uses tiny, sterilized needles to create microchannels into the skin, allowing for deeper penetration of skincare ingredients as well as stimulating the skin’s natural healing response. Plus, with the launch of at-home dermal rollers and dermal stamps, the treatment can safely be done at home.
The results? Next-level skin regeneration and turbo-charged collagen production, which explains the 1.7 billion views on TikTok.
5. Chrome Nails
From Hailey Beiber’s glazed doughnut nails to Zendaya and Rihanna donning shiny nails on the red carpet, chrome effect nails have been everywhere in 2023. Plus, the trend is versatile and doesn’t require professional acumen to pull off.
The second nail trend to make the top 20 biggest beauty trends of 2023, chrome nails have now been shared on Instagram almost 2.5 million times.
6. Barbie Makeup
The many shades of pink in Greta Gerwig’s Barbie movie influenced fashion choices as well as the shades in makeup bags, from perfectly pearlescent eyeshadows to hot pink blush.
7. Heatless Waves
Nothing says glamour like going to bed with your towel-dried hair wrapped around a dressing gown belt. However, this low-maintenance hair trend is a surefire way to wake up with effortless curls.
8. Lymphatic Drainage
2023 saw the lymphatic drainage technique go mainstream, as many content curators shared the de-puffing, contouring benefits.
The technique uses a combination of massage and compression, either with a specially designed tool like a Gua Sha or just with fingers, that follows the flow of the body’s lymphatic system in order to drain any excess fluid.
9. Ceramides
Ceramides play a huge part in achieving the glass skin trend as well as helping to achieve healthier skin in general. Ceramides are all-star lipid molecules that not only hydrate skin but also help to repair skin’s barrier.
They also help prevent water from escaping, meaning they trap hydration in skin for a perfectly plumped look. Use this skin-drenching ingredient alongside vitamin C and retinol products for a professional facial finish.
10. Faux Freckles
Is there anything that makes you look more fresh-faced than a smattering of freckles? No, there isn’t, which explains why influencers are using eyeliner pens to dot on freckles, says Beauty Pie. Some consumers are even using a stippling brush and fake tan for a longer lasting effect.
1. Scandi Hairline
In at number one is the Scandi Hairline. The Scandi hairline, also known as the Scandinavian hairline or lift-lights, is a hair coloring technique that involves lightening the baby hairs and forehead hairline to create a flattering and youthful look. It mimics the effect of the sun naturally lightening hair around the face and can be a great way to add dimension and brightness to hair.
Searches on Google for this hair trend have skyrocketed by almost 7,000% in the last six months, which is the biggest increase of all trends analyzed in the study.
2. Cherry Cola Lips
Increasing in popularity by more than 2,000%, the cherry cola lip trend is a makeup style that emulates the rich, deep colors of a cherry cola drink. The trend relies on combining reds and browns with high-shine glosses, and for a fun, super juicy finish.
3.Chocolate Milk Nails
As more browns, beiges and creams creep into every influencer's wardrobe, what better way to compliment those tones than a chocolatey manicure? The key to getting this look is to opt for a creamy-based lacquer, rather than a very dark brown, to get the softer finish we’re seeing all over TikTok.
4. Expresso Makeup
Yet another brown-based trend but this time, it’s all about deep, rich browns to bring a bit of sultry glam to makeup looks.
Think brown smokey eyes, with softer brown mascara and a deep lip liner. The key is choosing the right shade of brown to make it work.
5. Butterfly Bob
Unlike a traditional bob, this cut is much more textured with heavy layers and face-framing features to give a fluttery (butterfly) appearance.
6. Lavender Chrome Nails
Beauty fans are getting more experimental with their chrome choices, branching beyond the typical pink pearl finish. Next year you can expect to see lots of lavender and lilac manicures that have been jazzed up with a crystal finish courtesy of a chrome effect top coat.
7. Preppy Bob
Thanks to Hailey Beiber, the ‘preppy bob’ is guaranteed to take off in 2024. When you think of preppy, you think of clean-cut, classic and understated - and that’s exactly what this style is about, with hair kept at one length all the way around.
8. Milk Bath Nails
Thanks to creams and beiges taking over our wardrobes, creamy-neutral nails are also on the rise.
Milk bath nails are a softer version of a white manicure, and they’re created by applying a semi-sheer white polish to give a milky appearance. This barely-there mani effect is the perfect trend for all seasons and all outfits thanks to its neutral appearance. It also complements all skin tones.
9. Vanilla Chai Hair
This soft, cool-toned blonde trend works all year round: ashy blonde blended with hints of brunette and dark roots. Make sure to emphasize cooler highlights rather than warm blonde tones to get that icy finish.
10. Balletcore Makeup
Think pretty and feminine and oh-so natural, this makeup trend is here to stay. When you imagine a typical ballerina (in pale pink tutus and flattering wrap tops), this makeup trend embodies exactly that. Silky pink eyeshadow, luminous skin, and a pop of baby pink blush to brighten everything up.
Read the full report from Beauty Pie.
Experts at the luxury beauty buyer’s club, Beauty Pie, analyzed millions of data points for over 300 different trends to create the report, and it reveals press on nails, Barbie makeup and heatless waves are three of the biggest trends that shaped the world of beauty in 2023.
Looking ahead to 2024, the Scandi hairline, preppy bob and espresso makeup all feature in the top 10 biggest trends for the new year.
2023’s Biggest Beauty Trends
Beauty Pie studied the popularity of different trends on social media platforms and Google to discover the biggest trends of 2023 – combining the total number of TikTok views, Instagram posts, Pinterest boards and the annual search volume on Google over the past 12 months for each trend.1. Press On Nails
Press on Nails made a surprise comeback in 2023 as the number one biggest beauty trend of the whole year.
They gained traction after Kim Kardashian revealed on Instagram that her stiletto-shaped French mani was all thanks to artificial 'stick-on' nails. Since then, the trend has been popping up on perfectly manicured hands around the world, racking up almost 8 billion views on TikTok and generating almost 3 million Google searches over the past year – they’ve even made it onto the runways of global fashion weeks around the world.
2. Curtain Bangs
Curtain bangs have been popular for a while, and the trend showed no signs of slowing down throughout 2023 with over 4 billion views on TikTok and more than 14 million Google searches for the trend.
It’s hardly surprising; they are easy to style and flattering for all face shapes. The look has roots in the ’60s and ’70s, but one scroll through TikTok and Instagram proves it has had a modern-day makeover by working with a range of styles, lengths and textures.
3. Glass Skin
Although glass skin has been a buzzword in the skincare world for the past couple of years, it has reached new heights in 2023.
The trend uses lots of hydrating products, such as hyaluronic acid serums and hydrating moisturizers, to make skin look like newly polished glass.
Originating from Korea, glass skin goes hand-in-hand with the rise of ‘clean girl’ aesthetic that has taken TikTok by storm and the trend has now totted up over 3 billion views on TikTok and almost 900,000 posts on Instagram.
4. Microneedling
Over the past few years, many advanced skincare treatments have become more accessible, but perhaps none more so than microneedling.
While it may sound scary, microneedling uses tiny, sterilized needles to create microchannels into the skin, allowing for deeper penetration of skincare ingredients as well as stimulating the skin’s natural healing response. Plus, with the launch of at-home dermal rollers and dermal stamps, the treatment can safely be done at home.
The results? Next-level skin regeneration and turbo-charged collagen production, which explains the 1.7 billion views on TikTok.
5. Chrome Nails
From Hailey Beiber’s glazed doughnut nails to Zendaya and Rihanna donning shiny nails on the red carpet, chrome effect nails have been everywhere in 2023. Plus, the trend is versatile and doesn’t require professional acumen to pull off.
The second nail trend to make the top 20 biggest beauty trends of 2023, chrome nails have now been shared on Instagram almost 2.5 million times.
6. Barbie Makeup
The many shades of pink in Greta Gerwig’s Barbie movie influenced fashion choices as well as the shades in makeup bags, from perfectly pearlescent eyeshadows to hot pink blush.
7. Heatless Waves
Nothing says glamour like going to bed with your towel-dried hair wrapped around a dressing gown belt. However, this low-maintenance hair trend is a surefire way to wake up with effortless curls.
8. Lymphatic Drainage
2023 saw the lymphatic drainage technique go mainstream, as many content curators shared the de-puffing, contouring benefits.
The technique uses a combination of massage and compression, either with a specially designed tool like a Gua Sha or just with fingers, that follows the flow of the body’s lymphatic system in order to drain any excess fluid.
9. Ceramides
Ceramides play a huge part in achieving the glass skin trend as well as helping to achieve healthier skin in general. Ceramides are all-star lipid molecules that not only hydrate skin but also help to repair skin’s barrier.
They also help prevent water from escaping, meaning they trap hydration in skin for a perfectly plumped look. Use this skin-drenching ingredient alongside vitamin C and retinol products for a professional facial finish.
10. Faux Freckles
Is there anything that makes you look more fresh-faced than a smattering of freckles? No, there isn’t, which explains why influencers are using eyeliner pens to dot on freckles, says Beauty Pie. Some consumers are even using a stippling brush and fake tan for a longer lasting effect.
The Top 20 Biggest Beauty Trends 2024
To calculate the up-and-coming trends that are going to be everywhere in 2024, Beauty Pie’s beauty trend experts calculated the total search volume for hundreds of different trends over the past six months and compared it with the previous six-month period to reveal which ones are seeing the biggest growth in popularity and interest.1. Scandi Hairline
In at number one is the Scandi Hairline. The Scandi hairline, also known as the Scandinavian hairline or lift-lights, is a hair coloring technique that involves lightening the baby hairs and forehead hairline to create a flattering and youthful look. It mimics the effect of the sun naturally lightening hair around the face and can be a great way to add dimension and brightness to hair.
Searches on Google for this hair trend have skyrocketed by almost 7,000% in the last six months, which is the biggest increase of all trends analyzed in the study.
2. Cherry Cola Lips
Increasing in popularity by more than 2,000%, the cherry cola lip trend is a makeup style that emulates the rich, deep colors of a cherry cola drink. The trend relies on combining reds and browns with high-shine glosses, and for a fun, super juicy finish.
3.Chocolate Milk Nails
As more browns, beiges and creams creep into every influencer's wardrobe, what better way to compliment those tones than a chocolatey manicure? The key to getting this look is to opt for a creamy-based lacquer, rather than a very dark brown, to get the softer finish we’re seeing all over TikTok.
4. Expresso Makeup
Yet another brown-based trend but this time, it’s all about deep, rich browns to bring a bit of sultry glam to makeup looks.
Think brown smokey eyes, with softer brown mascara and a deep lip liner. The key is choosing the right shade of brown to make it work.
5. Butterfly Bob
Unlike a traditional bob, this cut is much more textured with heavy layers and face-framing features to give a fluttery (butterfly) appearance.
6. Lavender Chrome Nails
Beauty fans are getting more experimental with their chrome choices, branching beyond the typical pink pearl finish. Next year you can expect to see lots of lavender and lilac manicures that have been jazzed up with a crystal finish courtesy of a chrome effect top coat.
7. Preppy Bob
Thanks to Hailey Beiber, the ‘preppy bob’ is guaranteed to take off in 2024. When you think of preppy, you think of clean-cut, classic and understated - and that’s exactly what this style is about, with hair kept at one length all the way around.
8. Milk Bath Nails
Thanks to creams and beiges taking over our wardrobes, creamy-neutral nails are also on the rise.
Milk bath nails are a softer version of a white manicure, and they’re created by applying a semi-sheer white polish to give a milky appearance. This barely-there mani effect is the perfect trend for all seasons and all outfits thanks to its neutral appearance. It also complements all skin tones.
9. Vanilla Chai Hair
This soft, cool-toned blonde trend works all year round: ashy blonde blended with hints of brunette and dark roots. Make sure to emphasize cooler highlights rather than warm blonde tones to get that icy finish.
10. Balletcore Makeup
Think pretty and feminine and oh-so natural, this makeup trend is here to stay. When you imagine a typical ballerina (in pale pink tutus and flattering wrap tops), this makeup trend embodies exactly that. Silky pink eyeshadow, luminous skin, and a pop of baby pink blush to brighten everything up.
Read the full report from Beauty Pie.
