12.11.23
Bliss, the B Corp certified self-care skincare brand, has entered an exclusive partnership with Crunch, the fitness chain.
Starting this December, Bliss’ best-selling products such as the Lemon & Sage Body Wash, Lotion, Shampoo, and Conditioner, will all be available for gym goers in Crunch locker rooms and in the Crunch Shop.
Crunch members will also receive access to exclusive discounts on Bliss products, sampling, events and other promotions that combine both brands' unique wellness visions.
This collaboration aims to turn gym sessions into a holistic wellness experience, allowing Crunch members to indulge in the rejuvenating ambiance of a spa without leaving the weights or treadmill behind.
"We looked for the right partner to help us elevate our members post workout experience and the Bliss brand and products align perfectly with Crunch," said Keith Worts, President, Crunch.
"As we embark on this transformative journey, Bliss is dedicated to reshaping the gym experience. Our vision extends beyond physical fitness; it encompasses a fusion of wellness and self-care,” says Sara Mitzner, vice president of marketing at AS Beauty Group. “Inspired by our modern spa-like origins, Bliss envisions Crunch as not only a fitness haven but also a sanctuary where members can pamper themselves post-workout. The success of this pioneering venture will pave the way for possible expansion, potentially transforming numerous Crunch locations into havens of holistic well-being.”
Starting this December, Bliss’ best-selling products such as the Lemon & Sage Body Wash, Lotion, Shampoo, and Conditioner, will all be available for gym goers in Crunch locker rooms and in the Crunch Shop.
Crunch members will also receive access to exclusive discounts on Bliss products, sampling, events and other promotions that combine both brands' unique wellness visions.
This collaboration aims to turn gym sessions into a holistic wellness experience, allowing Crunch members to indulge in the rejuvenating ambiance of a spa without leaving the weights or treadmill behind.
"We looked for the right partner to help us elevate our members post workout experience and the Bliss brand and products align perfectly with Crunch," said Keith Worts, President, Crunch.
"As we embark on this transformative journey, Bliss is dedicated to reshaping the gym experience. Our vision extends beyond physical fitness; it encompasses a fusion of wellness and self-care,” says Sara Mitzner, vice president of marketing at AS Beauty Group. “Inspired by our modern spa-like origins, Bliss envisions Crunch as not only a fitness haven but also a sanctuary where members can pamper themselves post-workout. The success of this pioneering venture will pave the way for possible expansion, potentially transforming numerous Crunch locations into havens of holistic well-being.”
