Charles Sternberg, Associate Editor12.31.23
Here's your yearly recap—the most viewed news stories on our site for 2023.
One of the most read stories of the year was when Sephora pulled Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. The brands allegedly had difficulty finding an audience with customers and even struggled to hold onto Instagram followers despite Rae and Yardbro’s popularity online.
Other celebrity beauty brands fared far better. For example, Grammy-winning musician, actress and entrepreneur Ariana Grande unveiled her new fragrance, Cloud Pink—the latest addition to her award-winning fragrance collection—in August. Created by Firmenich's Clement Gavarry, Cloud Pink is a sensual blend of ambery woods, magenta moss, and a touch of sweetened praline.
The changes ensure the program has an even greater impact—and now, the company expects to collect up to 300,000 to 500,000 kilograms of cosmetic packaging each year. That's equal to nearly a million pounds.
2. MAC Revamps 'Back To MAC' Recycling Program
3. Top 10 Most Popular Skincare Products in 2023—Ranked by Landys Chemist
4. Top 10 Most Popular Makeup Brands—According to Hey Goldie
5. Top 10 Wealthiest Celebrity Beauty Brands 2023—Ranked by Cosmetify
6. Sephora Removes Addison Rae and Hyram Yarbro’s Brands from Shelves
7. Ariana Grande Unveils Cloud Pink Fragrance
8. Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches
9. Top 10 Hottest Luxury Makeup Brands—According to Landys Chemist
10. Sheglam Launches Harry Potter Makeup Collection
Thanks for reading our Breaking News. Happy New Year!
Celebrity Beauty News Dominates
Celebrity beauty brands dominated the news in 2023. According to Cosmetify, Rihanna’s Fenty Beauty, Kylie Jenner’s Kylie Cosmetics and Selena Gomez’s Rare Beauty were the most successful celebrity beauty brands of 2023. Meanwhile, Fenty Beauty, Kylie Cosmetics and Priyanka Chopra’s Anomaly Hair Care were ranked as the wealthiest celebrity beauty brands of the year.One of the most read stories of the year was when Sephora pulled Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. The brands allegedly had difficulty finding an audience with customers and even struggled to hold onto Instagram followers despite Rae and Yardbro’s popularity online.
Other celebrity beauty brands fared far better. For example, Grammy-winning musician, actress and entrepreneur Ariana Grande unveiled her new fragrance, Cloud Pink—the latest addition to her award-winning fragrance collection—in August. Created by Firmenich's Clement Gavarry, Cloud Pink is a sensual blend of ambery woods, magenta moss, and a touch of sweetened praline.
Focus on Sustainability
Also, sustainability remained top of mind in 2023. During Earth Month in April, MAC Cosmetics revamped its "Back-To-MAC" takeback program, which collects back its empty packaging from consumers.The changes ensure the program has an even greater impact—and now, the company expects to collect up to 300,000 to 500,000 kilograms of cosmetic packaging each year. That's equal to nearly a million pounds.
Here are our top 10 most viewed stories from the past week:
1. Top 20 Most Successful Celebrity Beauty Brands of 2023—Ranked by Cosmetify2. MAC Revamps 'Back To MAC' Recycling Program
3. Top 10 Most Popular Skincare Products in 2023—Ranked by Landys Chemist
4. Top 10 Most Popular Makeup Brands—According to Hey Goldie
5. Top 10 Wealthiest Celebrity Beauty Brands 2023—Ranked by Cosmetify
6. Sephora Removes Addison Rae and Hyram Yarbro’s Brands from Shelves
7. Ariana Grande Unveils Cloud Pink Fragrance
8. Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches
9. Top 10 Hottest Luxury Makeup Brands—According to Landys Chemist
10. Sheglam Launches Harry Potter Makeup Collection
Thanks for reading our Breaking News. Happy New Year!
