01.04.24
The L’Occitane Group has acquired Italian luxury home fragrance brand Dr. Vranjes Firenze—marking another step in the Group’s strategy to build a geographically balanced portfolio of strong premium beauty and fragrance brands.
With an emphasis on in-house production and R&D, Dr. Vranjes has consistently delivered ‘Made in Florence’ experiences through its home diffusers, scented candles and a growing line of personal fragrances that are anticipated to become an integral part of the brand’s portfolio.
“We are thrilled to continue to grow our global brand portfolio with the addition of Dr. Vranjes Firenze, which is complementary to our existing collection of premium beauty and fragrance brands, each with a strong identity and a genuine desire to make a difference,” remarked Reinold Geiger, chairman of the L’Occitane Group.
“Our brand has undergone meaningful growth while honoring the rich heritage of Dr. Vranjes Firenze,” said Paolo Vranjes. “It is with great pride that I hand over the legacy of Dr. Vranjes Firenze to the L’Occitane Group, which is known for its distinguished heritage and expansive global reach.”
About Dr. Vranjes Firenze
Created in 1983 by Dr. Paolo Vranjes, Dr. Vranjes Firenze aims to ecapsulate the essence of Florentine artisanship combined with the innovation of fragrance science. For over 40 years, the brand has been a leader in luxury home scents, with a reach spanning over 75 countries and a robust network including 28 mono-brand stores and 650 points of sale.With an emphasis on in-house production and R&D, Dr. Vranjes has consistently delivered ‘Made in Florence’ experiences through its home diffusers, scented candles and a growing line of personal fragrances that are anticipated to become an integral part of the brand’s portfolio.
“We are thrilled to continue to grow our global brand portfolio with the addition of Dr. Vranjes Firenze, which is complementary to our existing collection of premium beauty and fragrance brands, each with a strong identity and a genuine desire to make a difference,” remarked Reinold Geiger, chairman of the L’Occitane Group.
“Our brand has undergone meaningful growth while honoring the rich heritage of Dr. Vranjes Firenze,” said Paolo Vranjes. “It is with great pride that I hand over the legacy of Dr. Vranjes Firenze to the L’Occitane Group, which is known for its distinguished heritage and expansive global reach.”
