01.09.24
Mintel has launched Mintel Leap, a new Market Intelligence AI that aims to fundamentally change how businesses conduct research by answering complex questions instantly.
Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research and analyst expertise. With speed, quality and accuracy, Mintel Leap delivers research and recommendations on people, products and categories.
By quickly exploring Mintel's wide-ranging data and expert human analysis, Leap delivers succinct responses to brands’ everyday prompts—such as: “Analyse the changing demographics of beauty e-commerce consumers and the impact on purchasing habits”, “Provide an analysis of the competitive financial services landscape” or “What are current supply chain challenges in the foodservice industry and some potential solutions?”
Matt Nelson, Mintel CEO, said: “Mintel Leap is an AI game-changer. By utilizing cutting-edge generative AI, billions of data points and years’ worth of Mintel’s unparalleled analyst expertise can now be discovered and summarized in seconds.
Nelson added: “With Mintel Leap’s closed-loop generative AI platform, we’ve eliminated information overload and supercharged our clients’ ability to get trusted, data-driven insights faster than ever, saving them valuable time. The implications for improved operational efficiency, product development and marketing strategy are genuinely unrivalled, enabling our clients to make informed decisions quickly and confidently.”
Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research and analyst expertise. With speed, quality and accuracy, Mintel Leap delivers research and recommendations on people, products and categories.
By quickly exploring Mintel's wide-ranging data and expert human analysis, Leap delivers succinct responses to brands’ everyday prompts—such as: “Analyse the changing demographics of beauty e-commerce consumers and the impact on purchasing habits”, “Provide an analysis of the competitive financial services landscape” or “What are current supply chain challenges in the foodservice industry and some potential solutions?”
Matt Nelson, Mintel CEO, said: “Mintel Leap is an AI game-changer. By utilizing cutting-edge generative AI, billions of data points and years’ worth of Mintel’s unparalleled analyst expertise can now be discovered and summarized in seconds.
Nelson added: “With Mintel Leap’s closed-loop generative AI platform, we’ve eliminated information overload and supercharged our clients’ ability to get trusted, data-driven insights faster than ever, saving them valuable time. The implications for improved operational efficiency, product development and marketing strategy are genuinely unrivalled, enabling our clients to make informed decisions quickly and confidently.”
