01.12.24
Earlier this week, L'Oréal CEO Nicolas Hieronimus delivered the first-ever keynote from a beauty company at CES 2024.
Hieronimus took center-stage to showcase the company's technological evolution. His key emphasis was on how technical transformation guarantees business success across physical, digital, and virtual platforms.
The company, a nine-time CES Innovation Award honoree, has consistently leveraged technology to serve consumer interests, a testament to its commitment to innovation.
This year, in his keynote, Hieronimus unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: AirLight Pro.
AirLight Pro.
Unlike conventional heating hair dryers with only heating coils, AirLight Pro is equipped with a special 17-blade, high-speed motor and patented infrared technology powered by tungsten–halogen bulbs designed for fast hair drying without excessive heat. By efficiently drying water on the hair surface, hair is left with internal moisture in the strand resulting in smooth, shiny hair.
Hieronimus revealed the CES 2024 Innovation Award-Winning technology and detailed the company’s strategic investments in Beauty Tech during his keynote.
“For 115 years, L’Oréal has been leveraging science to innovate and provide consumers with unforgettable beauty experiences that fulfill their individual beauty aspirations. With AirLight Pro, in partnership with Zuvi, we prove that technology can augment beauty performance, caring for multiple hair needs, and reduce its environmental impact. That’s the future of beauty we are aiming to create,” he said.
Watch the full keynote speech below:
Hieronimus took center-stage to showcase the company's technological evolution. His key emphasis was on how technical transformation guarantees business success across physical, digital, and virtual platforms.
The company, a nine-time CES Innovation Award honoree, has consistently leveraged technology to serve consumer interests, a testament to its commitment to innovation.
New Innovations Unveiled
L'Oréal's commitment to inclusive beauty tech was recognized last year at CES 2023, where the company received two awards for its innovative prototypes, the HAPTA and 3D SHU:BROW.This year, in his keynote, Hieronimus unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: AirLight Pro.
AirLight Pro.
About the AirLight Pro
Developed in partnership with Zuvi, a hardware startup company established by drone engineers and leading scientists, AirLight Pro uses a combination of infrared-light technology and wind to care for the hair with visually smoother and hydrated hair while also drying hair faster with optimized heat flow across multiple hair types, and up to 31% less energy consumption.Unlike conventional heating hair dryers with only heating coils, AirLight Pro is equipped with a special 17-blade, high-speed motor and patented infrared technology powered by tungsten–halogen bulbs designed for fast hair drying without excessive heat. By efficiently drying water on the hair surface, hair is left with internal moisture in the strand resulting in smooth, shiny hair.
Hieronimus revealed the CES 2024 Innovation Award-Winning technology and detailed the company’s strategic investments in Beauty Tech during his keynote.
“For 115 years, L’Oréal has been leveraging science to innovate and provide consumers with unforgettable beauty experiences that fulfill their individual beauty aspirations. With AirLight Pro, in partnership with Zuvi, we prove that technology can augment beauty performance, caring for multiple hair needs, and reduce its environmental impact. That’s the future of beauty we are aiming to create,” he said.
Watch the full keynote speech below:
