01.16.24
Eucerin, a Beiersdorf-owned, dermatologist recommended brand, has entered the Face care category with the new Immersive Hydration Collection.
"Science is in our DNA at Eucerin and the Immersive Hydration Collection is backed by extensive clinical studies that have proven the multi-benefit formula," says Frank Kirchner, Director of Clinical and Scientific Affairs for U.S. Derma Brands at Beiersdorf. "The unique formulations feature two sizes of hyaluronic acid, with macro molecules to hydrate the skin's surface layer and with micro molecules that are 40x smaller to hydrate deep into the skin's upper surface layers to deliver visibly smoother skin."
"We are thrilled to enter the Face care category in such a breakthrough way with Immersive Hydration," says Marie Chollet, Marketing Director, Eucerin Face. "These products give consumers the opportunity to choose a first-to-market face care collection with multi-weight hyaluronic acid to go beyond hydration and enhance their daily skincare routine."
Leveraging Multi-Weight Hyaluronic Acid in a New Way
The Immersive Hydration Collection aims to revolutionize the category by leveraging multi-weight hyaluronic acid in a whole new way. Eucerin claims to be the only brand on the market offering this technology across a full face care regimen, to intensively hydrate skin and visibly smooth fine lines and wrinkles. The collection is further enriched with Antioxidant Complexes to help fight the damaging effects of free radicals."Science is in our DNA at Eucerin and the Immersive Hydration Collection is backed by extensive clinical studies that have proven the multi-benefit formula," says Frank Kirchner, Director of Clinical and Scientific Affairs for U.S. Derma Brands at Beiersdorf. "The unique formulations feature two sizes of hyaluronic acid, with macro molecules to hydrate the skin's surface layer and with micro molecules that are 40x smaller to hydrate deep into the skin's upper surface layers to deliver visibly smoother skin."
The Products
The Immersive Hydration Collection is suitable for all skin types, including sensitive skin, and comprised of four products designed to complement one another for a comprehensive face care routine:- Eucerin Immersive Hydration Moisture Boost Serum: Provides 24-hour hydration and immediately visibly smoother skin
- Eucerin Immersive Hydration Daily Lotion with Broad Spectrum SPF 30 Sunscreen: Helps defend against damaging free radicals and hydrates to reduce the look of fine lines and wrinkles
- Eucerin Immersive Hydration Night Cream: With Pro-Vitamin B5, conditions skin during the night and supports a visibly renewed appearance
- Eucerin Immersive Hydration Gel Cream: Ultra-lightweight formula helps restore skin's moisture barrier and provides up to 72-hour hydration
"We are thrilled to enter the Face care category in such a breakthrough way with Immersive Hydration," says Marie Chollet, Marketing Director, Eucerin Face. "These products give consumers the opportunity to choose a first-to-market face care collection with multi-weight hyaluronic acid to go beyond hydration and enhance their daily skincare routine."
