01.17.24
Bath & Body Works Inc. has announced a few big changes—the company has reformulated the company's entire body care product lines to meet the beauty consumer's changing preferences.
The fragrances are the same, which makes sense since many of its beloved, well-known scents drive product sales. But the product formulations are cleaner—and no longer contain sulfates, parabens, or articifical dyes.
The reformulation spans Bath & Body Works' extensive portfolio of personal care products and exclusive fragrances, including the best-selling scents Champagne Toast and Japanese Cherry Blossom.
Newly reformulated products include Bath & Body Works' Moisturizing Body Wash, Ultimate Hydration Body Cream, and more. Ingredients include shea butter, pro-vitamin B5, coconut oil and aloe.
Julie Rosen, President at Bath & Body Works, comments, "Our customers come to us because our products delight the senses and deliver creamy, sudsy and clean results in fragrances they love. We know what we put into our products is just as important as what we're taking out, so we're thrilled to offer a reformulation across our body care assortment that protects the integrity of our beloved fragrances, provides the ingredients and high level of performance our customers love and expect, while removing the ingredients they no longer want."
Bath & Body Works Relaunches Hand Soap in New Packaging
Bath & Body Works also relaunched its hand soap category with new formulas and new packaging. All of the brand's hand soaps are now available in refillable packaging.The plastic hand soap bottles (with pump dispensers) are made with at least 50% recycled plastic. Its first-ever hand soap refill is packaged in a recyclable paperboard carton.
All of the newly reformulated products are available online and in stores nationwide.
