01.18.24
Sarna, a brand known for its dermatologist recommended steroid-free anti-itch lotions, has refreshed its brand look and is launching new formulas for the brand's two hero SKUs.
These updates mark the brand's first significant change since Crown acquired it in 2018.
The reformulation features an updated active ingredient combination comprised of 1% Pramoxine Hydrochloride and 0.5% Menthol. Pramoxine Hydrochloride, a trusted anti-itch solution, targets nerve receptors to temporarily alleviate itchiness safely while providing cooling comfort to itchy skin. This new formula is also enriched with Witch Hazel Extract for soothing comfort.
Sarna Sensitive maintains its efficacy with 1% Pramoxine Hydrochloride paired with soothing and hydrating squalane and Jojoba oil. Sarna Sensitive aims to provide comfort for those with itchy skin. This product is hypoallergenic and has been accepted by the National Eczema Association, awarded to products deemed suitable for people with eczema or sensitive skin, based on sensitivity, safety, toxicity, and ingredient testing data.
"Completing the rebranding and reformulation is a significant milestone for Sarna. We're proud to introduce our updated, vegan formulations, delivering dermatologist-recommended products that prioritize the health and well-being of our consumers," said Steve Gallopo, EVP and General Manager of Crown Therapeutics.
Sarna products are available at major retailers in the U.S.
These updates mark the brand's first significant change since Crown acquired it in 2018.
Revitalized Formulas
Sarna Calm + Cool is the revitalized version of the Sarna Original formulation, which offers relief for outdoor pain and itching associated with skin conditions such as sunburn, bug bites, poison ivy, poison sumac, poison oak, and other minor skin irritations.The reformulation features an updated active ingredient combination comprised of 1% Pramoxine Hydrochloride and 0.5% Menthol. Pramoxine Hydrochloride, a trusted anti-itch solution, targets nerve receptors to temporarily alleviate itchiness safely while providing cooling comfort to itchy skin. This new formula is also enriched with Witch Hazel Extract for soothing comfort.
Sarna Sensitive maintains its efficacy with 1% Pramoxine Hydrochloride paired with soothing and hydrating squalane and Jojoba oil. Sarna Sensitive aims to provide comfort for those with itchy skin. This product is hypoallergenic and has been accepted by the National Eczema Association, awarded to products deemed suitable for people with eczema or sensitive skin, based on sensitivity, safety, toxicity, and ingredient testing data.
"Completing the rebranding and reformulation is a significant milestone for Sarna. We're proud to introduce our updated, vegan formulations, delivering dermatologist-recommended products that prioritize the health and well-being of our consumers," said Steve Gallopo, EVP and General Manager of Crown Therapeutics.
New Look and Bottle
To accompany the reformulations, Sarna has also undergone a rebrand with a new and improved look and bottle with an easy-open pump.Sarna products are available at major retailers in the U.S.
