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Axe is the latest Unilever-owned brand to gain PETA approval, joining the Beauty Without Bunnies list. The brand has pledged not to conduct or commission any animal testing on ingredients or finished products.
Axe is sold in more than 90 countries across the world. The PETA logo will start to appear on products next year.
Unilever is recognized by PETA as a company that works towards regulatory change, developing alternatives to animal testing for more than four decades. Axe now joins over 20 Unilever brands that are currently part of PETA’s Beauty Without Bunnies program including Dove, TRESemmé, and St Ives.
Glo Minerals and Bliss are also recognized by PETA and are part of the Beauty Without Bunnies program.
Axe is sold in more than 90 countries across the world. The PETA logo will start to appear on products next year.
Unilever is recognized by PETA as a company that works towards regulatory change, developing alternatives to animal testing for more than four decades. Axe now joins over 20 Unilever brands that are currently part of PETA’s Beauty Without Bunnies program including Dove, TRESemmé, and St Ives.
More in Cruelty Free Beauty
Unilever brand Dove, joined with The Body Shop and PETA to push for animal testing and marketing bans in the EU.Glo Minerals and Bliss are also recognized by PETA and are part of the Beauty Without Bunnies program.
