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Sally Hansen, a Coty brand, is celebrating Miracle Gel's 10-year anniversary. The nail care brand is marking the milestone with a new nail polish line—the Miracle Gel Birthday Collection.
The media campaign drew lots of attention—more about it is below.
The Miracle Gel Birthday Collection includes 8 colors ranging from crème and shimmer shades. All shades are 100% vegan and provide a gel finish without the use of a UV lamp.
Photos above via Instagram @sally_hansen
The brand also introduced easy-to-use nail stickers for salon effects and nail accents.
The media campaign drew lots of attention—more about it is below.
The Miracle Gel Birthday Collection includes 8 colors ranging from crème and shimmer shades. All shades are 100% vegan and provide a gel finish without the use of a UV lamp.
Celebratory Colors
- It's Sherbert Day: Glossy Shimmery Slivered Blue
- Brewberry: Crème Burgundy
- Party of Hue: Glossy Crème Vibrant Pink
- Affairy to Remember: Shimmery Silver
- Figgin' Love Hue: Glossy Crème Pink
- Twinkle Whites: Shimmery White
- Pink an Outfit: Crème Pale Pink
- Gel-ebrate: Glossy Crème Orange
Sally Hansen Flies a CGI Balloon Over NYC
To celebrate, Sally Hansen launched a social media campaign featuring a CGI balloon of the celebratory Miracle Gel bottle floating over NYC.Photos above via Instagram @sally_hansen
Related News
Sally Hansen recently partnered with Peeps, DreamWorks Animation's Trolls and TV Show Friends for Miracle Gel collections.The brand also introduced easy-to-use nail stickers for salon effects and nail accents.
