02.01.24
Top global beauty company, Coty has announced it has renewed its long-term license agreement with bruno banani for over 20 years.
German brand, bruno banani offers men’s and women’s fragrances and underwear. The brand continued its partnership with Coty following a successful renovation of bruno banani under the Coty umbrella.
This continuation hopes to expand upon the brands female fragrances and to attract a younger customer demographic over the course of the next 20 years.
Coty CEO Sue Nabi commented, “I am delighted we have renewed our highly successful
partnership with bruno banani as the brand celebrated its 30th anniversary. Since winning the license in 2015, Coty has cemented bruno banani’s position as Germany’s leading fragrance brand with the iconic Man and Woman. With the introduction of further blockbuster fragrance innovations, such as Loyal Man and Magnetic Woman, as well as other highly successful body care lines, Coty has built bruno banani into one of the leading consumer brands in Germany, Benelux, and Eastern Europe.”
With this partnership renewal, bruno banani hopes to focus on consolidating its position in established markets. The brand also hopes to expand its portfolio into new categories and innovations.
Also check out our newest feature on the fragrange market.
German brand, bruno banani offers men’s and women’s fragrances and underwear. The brand continued its partnership with Coty following a successful renovation of bruno banani under the Coty umbrella.
This continuation hopes to expand upon the brands female fragrances and to attract a younger customer demographic over the course of the next 20 years.
Coty CEO Sue Nabi commented, “I am delighted we have renewed our highly successful
partnership with bruno banani as the brand celebrated its 30th anniversary. Since winning the license in 2015, Coty has cemented bruno banani’s position as Germany’s leading fragrance brand with the iconic Man and Woman. With the introduction of further blockbuster fragrance innovations, such as Loyal Man and Magnetic Woman, as well as other highly successful body care lines, Coty has built bruno banani into one of the leading consumer brands in Germany, Benelux, and Eastern Europe.”
With this partnership renewal, bruno banani hopes to focus on consolidating its position in established markets. The brand also hopes to expand its portfolio into new categories and innovations.
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Last year Coty also renewed its licence agreement with Adidas. The company also sold 3.6% sake of hair care brand Wella.Also check out our newest feature on the fragrange market.
