02.06.24
Coty has signed a licensing agreement with Marni, an Italian luxury fashion brand to develop, produce and distribute a line of beauty products and fragrances through 2040.
This long-term partnership with Marni strengthens Coty’s presence in the luxury fashion market.
The first product is expected to launch in 2026. The collection will translate Marni’s fashion-forward style into beauty products.
Coty CEO, Sue Nabi commented, “Marni is highly recognized in the fashion industry, with particular brand strength in Asia and Europe. This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual styles and values in beauty to life.”
Following Coty’s recent license renewal with Jil Sander, this agreement also strengthens Coty’s partnership with OTB Group.
This long-term partnership with Marni strengthens Coty’s presence in the luxury fashion market.
The first product is expected to launch in 2026. The collection will translate Marni’s fashion-forward style into beauty products.
Coty CEO, Sue Nabi commented, “Marni is highly recognized in the fashion industry, with particular brand strength in Asia and Europe. This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual styles and values in beauty to life.”
Following Coty’s recent license renewal with Jil Sander, this agreement also strengthens Coty’s partnership with OTB Group.
