02.08.24
Dove has launched vitamincare+ deodorant—and the aluminum-free formula is like skincare for underarms. It claims to replenish and restore the skin's natural moisture barrier to reduce dryness, while promoting an even skin tone, Dove says.
The formula is infused with Vitamin B3, which helps to reinforce the skin's natural odor defenses and counteract bacteria—and deliver 72-hour odor control.
Our skin has Antimicrobial Peptides, or AMPs, at the surface which help keep odor-causing bacteria at bay, Dove, a Unilever-owned brand, explains. The company says its new research found that Vitamin B3 is equipped to support AMPs to enhance odor control.
"As more consumers seek out aluminum-free deodorants, they often find they are not as effective or can even be irritating. We're excited to launch a new product that pushes the science of aluminum-free formulas forward", said
Kristen Denega, Associate Director of Marketing Performance and Operations, Deodorants at Unilever, comments:
"As more consumers seek out aluminum-free deodorants, they often find they are not as effective or can even be irritating. We're excited to push the science of aluminum-free formulas forward...Vitamin B3 provides new levels of skin care for your underarms".
Dove vitamincare+ deodorant is available in four fragrances:
- Coconut & Shea
- Raspberry & Rose
- Lavender & Chamomile
- Cucumber & Melon
Kicking Off Dove's New Campaign
Dove is teaming up with "Giggly Squad" podcast hosts, Paige DeSorbo and Hannah Berner, to promote the campaign for vitamincare+ deodorant.The #DoveB3stieCheck campaign aims to encourage consumers to do a "sniff test" on thier BFF to see how well the deo works. Dove is hoping consumers will share the results on social media and tag the brand.
Related News
Last year, Dove introduced a ‘next-gen’ body wash in a sleek, sustainable bottle.It was Dove's first new bottle design in 17 years.
