02.12.24
CeraVe, a L'Oreal-owned skincare brand, has debuted its first-ever Super Bowl ad, and fans loved it. It starred actor Michael Cera—scroll down to watch it below.
During the week leading up to the game, Cera has spoken, jokingly, about how CeraVe is his ‘namesake’ brand. CeraVe continued the joke by denying involvement.
CeraVe's commercial during the Super Bowl LVIII hilariously shows Cera as the moisturizer's creator—until the ending reveals that Cera is in the brand's offices. He is attempting to convince the brand to show his commercial. "I just think it'll be really nice if people think that I make this,' he says.
Everyone at the table responds to Cera with a bewildered look. The commercial included cameos by board-certified dermatologist Dr. Muneeb Shah and notable social media personalities such as Caleb Simpson, Haley Kalil, and Bobbi Althoff, who co-created content with Cera to fuel suspicion and speculation.
The commercial ends with the last clip that says, "Developed by dermatologists, not Michael Cera."
And @emzanotti posted on X, "I know they’ve been hyping it all week but that Michael Cera CeraVe ad was genius."
The three-week campaign was executed across social media, digital media, video and CeraVe brand channels. This strategic collaboration and intricately formed social media marketing allowed the brand’ community to make the prank memorable.
Tom Allison, SVP and global head of professional sales and marketing at CeraVe, a L'Oreal-owned brand, comments, “Our first-ever Super Bowl spot couldn’t be limited to one moment. I needed to be an unforgettable skincare educational journey. Collaborating with Michael Cera, our influencer partners and dermatologist gave us the opportunity to reinforce our brand’s legacy and differentiators, while having a bit of fun along the way.”
CeraVe says the campaign was designed to reinforce its ‘moisture like a derm’ movement and celebrate the brand’s reputation.
“From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA,” said CeraVe global brand manager, Melanie Vidal. “We not only develop all our products with them, but was also create educational and entertaining skin health content with them that we share across our channels.”
“The Super Bowl presented an ideal stage to illuminate our brand’s mission through an innovative approach – a first-of-its-kind immersive campaign, inviting everyone to participate in a memorable prank-like experience,” Vidal added.
During the week leading up to the game, Cera has spoken, jokingly, about how CeraVe is his ‘namesake’ brand. CeraVe continued the joke by denying involvement.
CeraVe's commercial during the Super Bowl LVIII hilariously shows Cera as the moisturizer's creator—until the ending reveals that Cera is in the brand's offices. He is attempting to convince the brand to show his commercial. "I just think it'll be really nice if people think that I make this,' he says.
Everyone at the table responds to Cera with a bewildered look. The commercial included cameos by board-certified dermatologist Dr. Muneeb Shah and notable social media personalities such as Caleb Simpson, Haley Kalil, and Bobbi Althoff, who co-created content with Cera to fuel suspicion and speculation.
The commercial ends with the last clip that says, "Developed by dermatologists, not Michael Cera."
So how did viewers react to the spot?
Online, a fan on X posted, "The best Super Bowl ad in years." And a YouTube commenter said, "This was the only ad I found truly funny the entire Super Bowl."And @emzanotti posted on X, "I know they’ve been hyping it all week but that Michael Cera CeraVe ad was genius."
I know they’ve been hyping it all week but that Michael Cera CeraVe ad was genius.
— Emily Zanotti 🦝 (@emzanotti) February 12, 2024
CeraVe Discusses the Collab
The 360-degree influencer-first campaign was fueled and inspired by social media speculation which took the campaign to the Big Game—and it seems to have worked well for the brand.The three-week campaign was executed across social media, digital media, video and CeraVe brand channels. This strategic collaboration and intricately formed social media marketing allowed the brand’ community to make the prank memorable.
Tom Allison, SVP and global head of professional sales and marketing at CeraVe, a L'Oreal-owned brand, comments, “Our first-ever Super Bowl spot couldn’t be limited to one moment. I needed to be an unforgettable skincare educational journey. Collaborating with Michael Cera, our influencer partners and dermatologist gave us the opportunity to reinforce our brand’s legacy and differentiators, while having a bit of fun along the way.”
CeraVe says the campaign was designed to reinforce its ‘moisture like a derm’ movement and celebrate the brand’s reputation.
“From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA,” said CeraVe global brand manager, Melanie Vidal. “We not only develop all our products with them, but was also create educational and entertaining skin health content with them that we share across our channels.”
“The Super Bowl presented an ideal stage to illuminate our brand’s mission through an innovative approach – a first-of-its-kind immersive campaign, inviting everyone to participate in a memorable prank-like experience,” Vidal added.
