02.20.24
Coty has signed a new agreement with Italian luxury fashion house, Etro to create and distribute signature fragrances and home scent collections. The long-term partnership is set to go beyond 2040.
This cements Etro’s position across markets and drives growth into new segments with guidance from Coty.
Etro’s scents were previously made in-house and include Shantung and Paisley.
This partnership and Coty’s recent partnership with Marni reinforces Coty’s position as a go-to partner for Fashion houses and global brands looking to expand their beauty portfolios.
“We are delighted to announce our new alliance with Etro, an Italian luxury fashion house that is renowned for its timeless designs and relentless focus on quality. Etro is an iconic brand with a long-standing heritage of excellence that is reflected across every facet of its business,” commented Coty CEO Sue Nabi.
"This agreement further underscores Coty’s focus on fashion-driven licenses with significant multi-category potential which resonates with consumers in our key markets," Nabi continued. "We are excited to collaborate with Etro, building on the brand’s existing beauty offering and bringing its unique brand identity to life through new categories and launches.”
Etro CEO Fabrizio Cardinali said, “This partnership with Coty marks another invigorating chapter for Etro as we continue to bolster the evolution of our beauty portfolio. The collaboration will enable us to leverage synergies between our companies while taking advantage of Coty’s expertise and industry-leading capabilities.”
This cements Etro’s position across markets and drives growth into new segments with guidance from Coty.
Etro’s scents were previously made in-house and include Shantung and Paisley.
This partnership and Coty’s recent partnership with Marni reinforces Coty’s position as a go-to partner for Fashion houses and global brands looking to expand their beauty portfolios.
“We are delighted to announce our new alliance with Etro, an Italian luxury fashion house that is renowned for its timeless designs and relentless focus on quality. Etro is an iconic brand with a long-standing heritage of excellence that is reflected across every facet of its business,” commented Coty CEO Sue Nabi.
"This agreement further underscores Coty’s focus on fashion-driven licenses with significant multi-category potential which resonates with consumers in our key markets," Nabi continued. "We are excited to collaborate with Etro, building on the brand’s existing beauty offering and bringing its unique brand identity to life through new categories and launches.”
Etro CEO Fabrizio Cardinali said, “This partnership with Coty marks another invigorating chapter for Etro as we continue to bolster the evolution of our beauty portfolio. The collaboration will enable us to leverage synergies between our companies while taking advantage of Coty’s expertise and industry-leading capabilities.”
