Sustainably made food and beverage-inspired skincare brand, ESW Beauty has launched in Target. Three of the brand’s best-selling facial masks will be available in stores and online on February 26, 2024.
 
After years of struggling with stomach ulcers, AAPI owner and founder Elina Sofia Wang created ESW Beauty as a non-toxic, cruelty-free brand in refection to her change towards a cleaner lifestyle.
 
Wang launched ESW Beauty in 2019 and has since grown the brand with more collections inspired by healthy drinks, soothing teas and plant-based milk. The brand’s latest collection of sheet masks and facial tools is inspired by fresh smoothies. 
 
Last summer, ESW Beauty released Lip Smoothie Treatments that are formulated to hydrate and protect lips in fresh flavors including Coconut, Guava Mango, Vanilla Almond Butter and White Pitaya. 
 
Target will feature the brand’s original Raw Juice Cleanse Sheet Masks, made with Cupra to be compostable. Products include: 

• The Pink Dream: Made for moisturization, this mask contains watermelon, grapefruit and rose water.

• Deep Detox: This mask includes activated charcoal, lemon juice and water to detox the skin and remove dirt and impurities for pore control.

• Green Reset: To promote youthful skin and anti-aging effects, this mask is formulated with kale, broccoli, spinach and apples.

 
“After three years of hard work, we're thrilled to share that our Green Reset, The Pink Dream, and Deep Detox masks are hitting the shelves in over 1200 Target locations. This partnership reflects Target's strong retail influence and perfectly aligns with our goal of reaching a diverse audience. This exciting milestone marks a turning point in our brand's journey as we look forward to connecting with an even wider audience." Wang commented.