Supergoop Names New CEO—Beauty Industry Veteran Lisa Sequino

Supergoop has appointed Lisa Sequino as Chief Executive Officer.

Most recently, Sequino served as CEO of JLo Beauty, where she co-founded the LLC JLo Beauty & Lifestyle Companies. This followed nearly two decades of experience driving growth in the beauty and personal care industry at Estee Lauder and Procter & Gamble.

Supergoop's former CEO is Amanda Baldwin, who has taken over as CEO of Olaplex, replacing JuE Wong.

Supergoop's founder Holly Thaggard (shown above on the left, with Sequino on the right) welcomes Sequino to the family. She comments:

“Lisa brings such super experience and perspective to the table, having built her career scaling and accelerating growth within established luxury and upstart beauty brands—But most importantly, she fully understands and is passionate about our mission...Lisa’s energy, expertise, and excitement make her the perfect partner for us as category creators on this global stage..."

Sequino says Supergoop's mission is powerful—and the sunscreen brand truly shifted consumer behavior toward daily SPF use. She says:

“I’ve long admired Holly’s vision, her authentic story, and the category she created nearly 20 years ago with Supergoop. This special brand has an incredibly strong infrastructure, passionate brand loyalists, and significant reach already, and I’m excited by the tremendous opportunity ahead to expand its global footprint further and bring new innovative products to market."

Related: Meet the CEOs of the Top 20 Global Beauty Companies

More About Lisa Sequino

Before JLo Beauty, Sequino spent nearly a decade in leadership positions at the Estee Lauder Companies (ELC). She led global strategy and growth for its brands, including Tom Ford Beauty and Estee Lauder.

As ELC's head of North America, she oversaw its complete portfolio of 24 brands. Prior, she held senior marketing, innovation, sales, and M&A roles at Procter & Gamble, where she focused on its extensive portfolio of beauty, personal care, and wellness brands.

More About Supergoop—Its Mission & Plans for Growth

Supergoop says it has been raising the bar for effective, feel-good sunscreen for nearly 20 years in the hopes of helping consumers stay protected from skin cancer.

Sequino’s appointment follows significant global expansion across more than 20 new markets in 2023.

Recent category-creating launches include "SPF-infused innovations," the company says, including Unseen Sunscreen Body SPF 40, Glowscreen SPF 40 with shade extensions, a range of Lipshade 100% Mineral SPF 30 Hydrating Lipsticks, and Triple Prep SPF 40 Weightless Moisturizer.

Supergoop has also appointed Michael Spillane to its Board of Directors, who brings incredible expertise across leadership, brand building, and strategic operations after spending more than 15 years as a product executive at Nike, Inc.

In 2022, Supergoop partnered with a world-class set of investors from the realms of business, media and entertainment, including Sara Blakely, Founder of SPANX, and Whitney Wolfe Herd, Founder of Bumble, among others.

This followed a majority investment from Blackstone Growth in late 2021.

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