02.28.24
Maesa-owned, Being Frenshe, the personal wellness line created by actress Ashley Tisdale has introduced a new Palo Santo Sage scent to its self-care-focused collection.
According to the company, the Palo Santo Sage scent promotes personal and spiritual connection. The scent blends palo santo, fresh sage, ylang ylang and eucalyptus.
"A big part of my wellness routine involves everyday rituals like taking a bath or lighting a candle. These small actions help me find balance, stay centered, and be present. I'm so excited to introduce Present & Grounded to our Being Frenshe collection that will take our community to an all-new mood-boosting destination,” commented Tisdale.
The collection features seven products including a Hair, Body & Linen mist, Soothing Body Serum Stick, Glow On Perfume Oil, Milky Body Lotion, Renewing Body Wash, Reset Candle and an Eau De Parfum.
"After the success of the Being Frenshe launch in 2022, we are thrilled to be expanding the scent range with Palo Santo Sage… This collection offers a wider range of wellness products for them to discover at an affordable price," said senior VP of essentials and beauty at Target, Cassandra Jones.
Tisdale founded Being Frenshe through her mental health journey. Other collections are designed to activate specific moods. Scents include Citrus Amber, Lavender Cloud, Bergamot Cedar, Cashmere Vanilla and Solar Fleur.
Being Frenshe products are created with “Mood Boosting Scent Technology” and products are cruelty-free, vegan, and clean formulas that are free from sulfates, parabens, and phthalates.
"At Maesa, we are always listening to our consumers' feedback, and looking for innovative ways to meet unmet consumer needs. We are thrilled with how much consumer love and demand the Being Frenshe brand launch has generated and our signature scents have already become a part of our consumers' daily wellness rituals,” said Maesa CEO Piyush Jain.
In fragrance news, Kylie Jenner recently hinted at a release date for her first solo perfume.
According to the company, the Palo Santo Sage scent promotes personal and spiritual connection. The scent blends palo santo, fresh sage, ylang ylang and eucalyptus.
"A big part of my wellness routine involves everyday rituals like taking a bath or lighting a candle. These small actions help me find balance, stay centered, and be present. I'm so excited to introduce Present & Grounded to our Being Frenshe collection that will take our community to an all-new mood-boosting destination,” commented Tisdale.
The collection features seven products including a Hair, Body & Linen mist, Soothing Body Serum Stick, Glow On Perfume Oil, Milky Body Lotion, Renewing Body Wash, Reset Candle and an Eau De Parfum.
"After the success of the Being Frenshe launch in 2022, we are thrilled to be expanding the scent range with Palo Santo Sage… This collection offers a wider range of wellness products for them to discover at an affordable price," said senior VP of essentials and beauty at Target, Cassandra Jones.
Tisdale founded Being Frenshe through her mental health journey. Other collections are designed to activate specific moods. Scents include Citrus Amber, Lavender Cloud, Bergamot Cedar, Cashmere Vanilla and Solar Fleur.
Being Frenshe products are created with “Mood Boosting Scent Technology” and products are cruelty-free, vegan, and clean formulas that are free from sulfates, parabens, and phthalates.
"At Maesa, we are always listening to our consumers' feedback, and looking for innovative ways to meet unmet consumer needs. We are thrilled with how much consumer love and demand the Being Frenshe brand launch has generated and our signature scents have already become a part of our consumers' daily wellness rituals,” said Maesa CEO Piyush Jain.
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