02.28.24
L'Oréal Groupe Chief Digital and Marketing Officer, Asmita Dubey has been named the ‘Global Marketer of the Year’ of 2023 by the World Federation of Advertisers (WFA). She has been recognized as a “world-class marketing leader, setting the industry gold standard.”
Dubey has been with L’Oréal since 2013 and has partnered with over 50,000 influencers across social media platforms. She has introduced new AR beauty services, virtual hair and makeup try-ons and AI skin diagnosis services.
“Asmita has steered L’Oréal Groupe to lead marketing in the digital age by following the Groupe’s mantra, ‘to seize what is starting’,” said Nicolas Hieronimus, L’Oréal Groupe CEO. “As CDMO, she is pioneering augmented marketing for the Groupe’s 37 global brands and helping cement our position as the global leader in beauty, including Beauty Tech. I celebrate her recognition as WFA Global Marketer of the Year.”
Dubey commented: “It brings me great pride and joy to be selected as the 2023 WFA Global Marketer of the Year, an honour that I wholeheartedly share with my teams and colleagues at L’Oréal. The future of beauty is physical, digital and virtual. We are continuously reinventing beauty experiences to create the beauty of the future.”
L'Oréal USA also expanded its Inclusive Beauty Fund. Applications are now open for two of L'Oréal's women's programs.
Dubey has been with L’Oréal since 2013 and has partnered with over 50,000 influencers across social media platforms. She has introduced new AR beauty services, virtual hair and makeup try-ons and AI skin diagnosis services.
“Asmita has steered L’Oréal Groupe to lead marketing in the digital age by following the Groupe’s mantra, ‘to seize what is starting’,” said Nicolas Hieronimus, L’Oréal Groupe CEO. “As CDMO, she is pioneering augmented marketing for the Groupe’s 37 global brands and helping cement our position as the global leader in beauty, including Beauty Tech. I celebrate her recognition as WFA Global Marketer of the Year.”
Dubey commented: “It brings me great pride and joy to be selected as the 2023 WFA Global Marketer of the Year, an honour that I wholeheartedly share with my teams and colleagues at L’Oréal. The future of beauty is physical, digital and virtual. We are continuously reinventing beauty experiences to create the beauty of the future.”
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L’Oréal Groupe recently appointed a new Chief Corporate Responsibility Officer. The Groupe and five other beauty companies created the 'Value of Beauty Alliance.'L'Oréal USA also expanded its Inclusive Beauty Fund. Applications are now open for two of L'Oréal's women's programs.
