02.29.24
Afro Unicorn's Magical Tresses, a fun, kid-friendly haircare line, is rolling out to Target stores nationwide. The retail expansion marks a major milestone for the Black-owned, inclusive brand.
April Showers, Founder and CEO of Afro Unicorn, comments:
"With the launch of Magical Tresses at Target, we're spreading the joy and confidence that comes from embracing our diverse beauty and encouraging Black and Brown girls to love the crown on their heads. Afro Unicorn is not just a brand—it's a vibrant celebration of the magic within us all."
Afro Unicorn debuted its haircare collection on Walmart's website in August 2023 before reaching its brick-and-mortar stores the following month, followed by CVS locations in January 2024.
The Magical Tresses lineup at Target includes:
The haircare products are cruelty-free and free from harsh ingredients—with a fruity fragrance that appeals to the entire family.
Colorful labels on the back of each product are printed with this message:
"Celebrating your child's unique curl pattern, our divine product line is created for all textures and magical tresses."
Afro Unicorn is setting its sights on expanding its product offerings in Spring 2024.
April Showers, Founder and CEO of Afro Unicorn, comments:
"With the launch of Magical Tresses at Target, we're spreading the joy and confidence that comes from embracing our diverse beauty and encouraging Black and Brown girls to love the crown on their heads. Afro Unicorn is not just a brand—it's a vibrant celebration of the magic within us all."
Afro Unicorn debuted its haircare collection on Walmart's website in August 2023 before reaching its brick-and-mortar stores the following month, followed by CVS locations in January 2024.
The Magical Tresses lineup at Target includes:
- Swirls & Twirls Curl Cream
- 1-2-3 Wishes Silky Conditioner
- Never a Knot Detangling Shampoo
- Sparkle Bright Edges & More Wax
- Bye Bye Dry Scalp Serum
The haircare products are cruelty-free and free from harsh ingredients—with a fruity fragrance that appeals to the entire family.
Colorful Packaging
Magical Tresses' colorful packaging includes plastic bottles and jars with the brand's logo—a brown cartoon unicorn with a rainbow.Colorful labels on the back of each product are printed with this message:
"Celebrating your child's unique curl pattern, our divine product line is created for all textures and magical tresses."
Afro Unicorn is setting its sights on expanding its product offerings in Spring 2024.
