03.01.24
Calvin Klein Fragrances, a Coty division, has partnered with musician and actor Idris Elba and his wife and model Sabrina Elba for its Eternity Aromatic Essence. This is the newest addition to the Eternity fragrance portfolio.
The Eternity collection originally debuted in 2020 with Christy Turlington Burns and her husband Edward Burns. Eternity Aromatic Essence comes in men’s and women’s scents both containing coconut notes.
Fragrances are packaged in its signature Eternity collection, lacquered teal glass bottles. The outer cartons are imprinted with codes and finishes that are inspired by gemstones.
“Calvin Klein’s ETERNITY campaigns have always shown love that was intimate and real. It’s an honor to have our romance recognized for its authenticity and have our commitment captured in this campaign. We are excited to be a part of ETERNITY’s iconic, timeless love story,” Idris and Sabrina said jointly.
The campaign is photographed by Mert Alas set to a cover of “Fever” by FKA twigs. It is meant to inspire a “profound connection and the essence of desire.” The campaign will be globally promoted on social media, TV, print and digital.
The Eternity collection originally debuted in 2020 with Christy Turlington Burns and her husband Edward Burns. Eternity Aromatic Essence comes in men’s and women’s scents both containing coconut notes.
Fragrances are packaged in its signature Eternity collection, lacquered teal glass bottles. The outer cartons are imprinted with codes and finishes that are inspired by gemstones.
Eternity Aromatic Essence for Women:
Crafted by Véronique Nyberg and Julie Massé of Mane, this is a floral fragrance containing notes of lavender along with coconut and a woody base.Eternity Aromatic Essence for Men:
This fragrance is crafted by Daphné Bugey and Frank Voelkl of Firmenich. It features notes of juniper berries and gin-like facets with mid-notes of cardamom, lavender, and coconut.“Calvin Klein’s ETERNITY campaigns have always shown love that was intimate and real. It’s an honor to have our romance recognized for its authenticity and have our commitment captured in this campaign. We are excited to be a part of ETERNITY’s iconic, timeless love story,” Idris and Sabrina said jointly.
The campaign is photographed by Mert Alas set to a cover of “Fever” by FKA twigs. It is meant to inspire a “profound connection and the essence of desire.” The campaign will be globally promoted on social media, TV, print and digital.
