Clean, affordable peptide-infused hair care brand V&Co. Beauty is rolling out in Target and Walmart nationwide. The brand is offering its first collection of shampoos and conditioners that target hair health for a variety of hair types and textures. 
 
V&Co. offers four targeted options—Thickening, Wavy, Straight and Curly—in bottles that use up to 65% recycled materials. 
 
All shampoos and conditioners are vegan, cruelty-free and free from parabens and sulfates. V&Co. includes a Peptide Blend of amino acids, proteins, vitamins and peptides to treat the scalp with the same quality of care offered for skin care. 
 
Each shampoo and conditioner option are designed to boost hydration, increase hair volume, strengthen hair, intensify shine and add a layer of protection to hair through its peptide-infused formula. 
 
V&Co. Beauty is founded by father and son Tom and Mike Redmond. The Redmont family have also founded Aussie Hair care and Renpure. 
 
Co-founder Mike Redmond commented. “We couldn't help but notice the peptide movement and began the lengthy process to develop and fine tune formulas, specifically created to leverage peptides for hair health. We discovered that with the right science and technology, they were indeed just as essential and transformative for the hair's structure and function.”

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