03.20.24
Haircare brand K18 has launched AirWash—and says its innovative biotech-powered formula reinvents dry shampoo.
AirWash is a non-aerosol dry shampoo that delivers clean hair without a white cast, starchy buildup, or heavy fragrances. It is powered by K18's newly patented biotechnology, "odorBIND."
Suveen Sahib, Co-Founder and CEO of K18, says, "Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression. Now we're thrilled to introduce AirWash...It's a game-changer...promising a fresh take on hair care."
Unilever acquired K18 in 2023, after the brand entered Sephora in 2021.
More About K18's Technology
The technology, "odorBIND," changes the way malodors are addressed in personal care products with its ability to recognize, suspend, and clinically eliminate odors, K18 states. It leverages a smart-release technology to keep working for up to 3 days after just 1 application.AirWash eliminates odor by using translucent microbeads to "sponge up" oil without feeling gritty or leaving behind excess buildup or a white cast.
It also harnesses biotech-derived mediterranean microalgae to promote scalp health and improve hair manageability.
K18 says it's the brand's biggest innovation since its K18PEPTIDE, the novel molecule that works deep inside the hair fiber at a molecular level, delivering results on all hair types.
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