03.21.24
Unilever-owned vegan beauty brand Beloved by Love Beauty and Planet introduced a new Vegan Body Wash Collection. The collection features six scents that are meant to match lifestyle activities and moods.
According to the company, the collection’s scents have been biometrically tested via brain-mapping technology to create a mood-transforming experience.
"With the introduction of our new vegan body washes, your shower can be a mood-transforming experience. We're bringing the power of baths to the shower so everyone can feel like their best selves regardless of time or space," said the COO of Unilever Personal Care of North America, Greg Ross.
Also, Olay released a new Indulgent Moisture body wash collection.
Read how clean beauty and sustainable packaging is driving the market.
According to the company, the collection’s scents have been biometrically tested via brain-mapping technology to create a mood-transforming experience.
"With the introduction of our new vegan body washes, your shower can be a mood-transforming experience. We're bringing the power of baths to the shower so everyone can feel like their best selves regardless of time or space," said the COO of Unilever Personal Care of North America, Greg Ross.
- Calm: this refreshing scent is reminiscent of an aromatherapy massage, with a water lily and eucalyptus scent.
- Shine: invoking the feeling of a sunny day, this scent has notes of nectarine, citrus, sweet cream and a tropical fruit cocktail.
- Vibe: a fun scent of mimosa flower, jasmine and rose, with fruity scents of blackcurrant and rhubarb.
- Indulge: invoking the feeling of your favorite dessert, this wash smells of vanilla, sugar and coconut milk.
- Zen: a peaceful scent invoking the feeling of a calm walk, this wash has notes of eucalyptus, mint, sage and jasmine water.
- Dream: this scent is reminiscent of a spa day with a vanilla, lavender and hazelnut milk scent.
Related News
Pacifica recently launched a new ‘Function’ Fragrance collection backed by neuroscience.Also, Olay released a new Indulgent Moisture body wash collection.
Read how clean beauty and sustainable packaging is driving the market.
