03.28.24
The German fashion house, MCM has unveiled its new scent—MCM Crush which channels rebellion, fearlessness and forward-thinking trailblazers, the company says.
Sabine Brunner, President of MCM said, “MCM continues to pioneer new expressions of luxury for independent minds. After the success of Eau de Parfum and ONYX, we are proud to launch this new feminine fragrance dedicated to free-spirited women, embarking on a journey of adventure, friendship and love.”
This floral, fruity fragrance comes in a backpack-shaped bottle, modeled after the brand’s iconic backpack. The bottle is an edgy pink with rose gold hardware and the brand logo is printed on the bottle and box. Crush comes in three sizes—30ml, 50ml and 75ml.
MCM Crush is responsibly made with a vegan and cruelty-free formula. It is composed of over 66% biodegradable ingredients and over 83% of its components are crafted using green chemistry principles. Crush uses over 85% of sustainably sourced Naturals Together ingredients, positively contributing to local communities worldwide.
Crush contains top notes of apricot nectar, frozen pear, pink pepper SFE and black currant. At its heart is Rose de Mai, magnolia and white peony, with base notes of upcycled cedarwood, ambrette and cashmere wood.
Jean Madar, Chairman and CEO of Inter Parfums, Inc. commented, "In collaboration with MCM, we've engineered not just a fragrance, but a cultural touchstone—a scent that resonates with the pulse of the urban spirit.”
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Sabine Brunner, President of MCM said, “MCM continues to pioneer new expressions of luxury for independent minds. After the success of Eau de Parfum and ONYX, we are proud to launch this new feminine fragrance dedicated to free-spirited women, embarking on a journey of adventure, friendship and love.”
This floral, fruity fragrance comes in a backpack-shaped bottle, modeled after the brand’s iconic backpack. The bottle is an edgy pink with rose gold hardware and the brand logo is printed on the bottle and box. Crush comes in three sizes—30ml, 50ml and 75ml.
MCM Crush is responsibly made with a vegan and cruelty-free formula. It is composed of over 66% biodegradable ingredients and over 83% of its components are crafted using green chemistry principles. Crush uses over 85% of sustainably sourced Naturals Together ingredients, positively contributing to local communities worldwide.
Crush contains top notes of apricot nectar, frozen pear, pink pepper SFE and black currant. At its heart is Rose de Mai, magnolia and white peony, with base notes of upcycled cedarwood, ambrette and cashmere wood.
Jean Madar, Chairman and CEO of Inter Parfums, Inc. commented, "In collaboration with MCM, we've engineered not just a fragrance, but a cultural touchstone—a scent that resonates with the pulse of the urban spirit.”
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