03.29.24
Tula Skincare boosted conversion rates by 300% with the UserTesting Human Insight Platform. Insights collected from the UserTesting platform helped design, build and launch a new shade finder tool on Tula’s website.
With the launch of Radiant Skin, a skin tint in 30 shades, Tula wanted to ensure that customers could easily find their perfect shade online. Leading up to the Radiant Skin Tint launch, Tula used UserTesting’s platform to help evaluate its Figma prototypes, employing a unique approach that centers directly on human insights.
Tula was able to significantly enhance the effectiveness of its shade finder tool, creating a three-step quiz that integrates images to bolster user confidence. These design decisions were a direct result of the customer feedback they received through UserTesting.
“Tula Skincare’s success with the shade finder tool underscores the critical role of user experience in the retail industry,” said Michelle Huff, CMO at UserTesting. “By prioritizing user experience and incorporating real-time insights, TULA created a tool that not only exceeded customer expectations, but that improved their bottom line.”
Customers who used the Radiant Skin quiz had conversion rates four times higher than those who did not. Additionally, only 1.4% of buyers exchanged their purchases for a different shade and 42% of new customers were drawn to Radiant Skin in a single month after Tula launched the shade finder.
UserTesting helps companies get insights from their target audience throughout the product development process, ensuring that companies can make sound decisions before investing more time and resources on the wrong priorities.
Tula Skincare CEO Steps Down
With the launch of Radiant Skin, a skin tint in 30 shades, Tula wanted to ensure that customers could easily find their perfect shade online. Leading up to the Radiant Skin Tint launch, Tula used UserTesting’s platform to help evaluate its Figma prototypes, employing a unique approach that centers directly on human insights.
Tula was able to significantly enhance the effectiveness of its shade finder tool, creating a three-step quiz that integrates images to bolster user confidence. These design decisions were a direct result of the customer feedback they received through UserTesting.
“Tula Skincare’s success with the shade finder tool underscores the critical role of user experience in the retail industry,” said Michelle Huff, CMO at UserTesting. “By prioritizing user experience and incorporating real-time insights, TULA created a tool that not only exceeded customer expectations, but that improved their bottom line.”
Customers who used the Radiant Skin quiz had conversion rates four times higher than those who did not. Additionally, only 1.4% of buyers exchanged their purchases for a different shade and 42% of new customers were drawn to Radiant Skin in a single month after Tula launched the shade finder.
UserTesting helps companies get insights from their target audience throughout the product development process, ensuring that companies can make sound decisions before investing more time and resources on the wrong priorities.
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