04.05.24
Australia’s growing beauty brand, MCoBeauty debuted in the U.S. exclusively at Kroger Family of Stores. The brand offers over 250 beauty and skincare products in store and online.
MCoBeauty provides innovative products that are trend-focused for less than $30. The “luxe-for-less” brand aims to offer affordable, practical, and cruelty-free makeup and skincare products.
CEO and founder, Shelley Sullivan commented, “Our mission has always been to make high-quality beauty products accessible to all, and we're excited to introduce our range to a new audience. Kroger is the perfect point of entry for us into the U.S. Similar retail environments have worked so well for MCoBeauty in Australia and New Zealand, providing a very loyal, and growing customer base for the brand, and I am confident we will see the same success with Kroger."
Available items include:
Serena Williams' Wyn Beauty Debuts Today, in 'Tennis-Ball-Green' Packaging
Canada's Shoppers Drug Mart Starts Free Recycling Program for its Private Label Beauty Brand
MCoBeauty provides innovative products that are trend-focused for less than $30. The “luxe-for-less” brand aims to offer affordable, practical, and cruelty-free makeup and skincare products.
CEO and founder, Shelley Sullivan commented, “Our mission has always been to make high-quality beauty products accessible to all, and we're excited to introduce our range to a new audience. Kroger is the perfect point of entry for us into the U.S. Similar retail environments have worked so well for MCoBeauty in Australia and New Zealand, providing a very loyal, and growing customer base for the brand, and I am confident we will see the same success with Kroger."
Available items include:
- XtendLash Tubular Mascara: the best-selling, award-winning innovative tubing mascara that maximizes length, curl, and volume without flaking or smudging.
- Super Glow Bronzing Drops: a weightless skincare-infused serum that hydrates and adds a warm bronze tint to complexions.
- Flawless Glow Luminous Filter Foundation: a four-in-one, multi-tasking, skin booster designed to give skin a glowing filter-like finish.
- Lip Oil Hydrating Treatment: a rich, ultra-nourishing lip oil that leaves a high-shine finish.
- Liquid Highlight & Glow Beauty Wand: a liquid highlighter wand to achieve glowing skin.
Related News
Jamaican Mango & Lime Hair Care Expands into TargetSerena Williams' Wyn Beauty Debuts Today, in 'Tennis-Ball-Green' Packaging
Canada's Shoppers Drug Mart Starts Free Recycling Program for its Private Label Beauty Brand
