04.10.24
Dove’s new campaign, ‘The Code’ reflects the impact of AI in beauty and renews the company’s vow to never use AI in ads to represent real women. This is the latest edition to Dove's self-esteem project.
Singer-songwriter Jessie J has partnered with Dove for this campaign. To mark 20 years of the 'Campaign for Real Beauty,' Jessie J will appear in ads at Outernet London starting April 9, 2024 in London.
In 2004, Dove began its ‘Campaign for Real Beauty’ and since then Dove has challenged society, social media and the beauty industry to change the representation of women. According to Dove, currently one of the biggest threats to the representation of real beauty is AI.
Dove will accelerate its efforts to champion transparency and diversity and take action to shatter beauty stereotypes in new and emerging media.
To help set new digital standards of representation, Dove created the Real Beauty Prompt Guidelines. These are easy-to-use guidelines for everyone on how to create images that are representative of Real Beauty on the most popular generative AI programs.
Dove conducted its 2024 The Real State of Beauty: a global report and study which found that almost 9 in 10 women and girls say they have been exposed to harmful beauty content online.
The study found that 90% of the content online is predicted to be AI-generated by 2025 and nearly half of the people surveyed felt pressure to alter their appearance because of what they see online, even when they know it's fake or AI-generated.
While AI has the potential to foster creativity and access to beauty, Dove’s study found that 1 in 4 women (28%) and almost 1 in 2 girls (41%) agreed that being able to create different versions of yourself using AI is empowering. However, there is still a need for greater representation and transparency.
"At Dove, we seek a future in which women get to decide and declare what real beauty looks like – not algorithms. As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protect, celebrate, and champion Real Beauty,” commented Dove’s Chief Marketing Officer, Alessandro Manfredi.
Researchers spoke with more than 33,000 respondents: 19,306 respondents aged between 18 to 64 years old (14,673 women, 3,776 men*) and 14,292 respondents aged 10 to 17 years old (9,475 girls, 4,753 boys*). Interviews were also conducted.
*Note: Other gender identities and non-binary respondents were surveyed but are not reported due to the limited sample sizes.
Singer-songwriter Jessie J has partnered with Dove for this campaign. To mark 20 years of the 'Campaign for Real Beauty,' Jessie J will appear in ads at Outernet London starting April 9, 2024 in London.
In 2004, Dove began its ‘Campaign for Real Beauty’ and since then Dove has challenged society, social media and the beauty industry to change the representation of women. According to Dove, currently one of the biggest threats to the representation of real beauty is AI.
Dove will accelerate its efforts to champion transparency and diversity and take action to shatter beauty stereotypes in new and emerging media.
To help set new digital standards of representation, Dove created the Real Beauty Prompt Guidelines. These are easy-to-use guidelines for everyone on how to create images that are representative of Real Beauty on the most popular generative AI programs.
Dove conducted its 2024 The Real State of Beauty: a global report and study which found that almost 9 in 10 women and girls say they have been exposed to harmful beauty content online.
The study found that 90% of the content online is predicted to be AI-generated by 2025 and nearly half of the people surveyed felt pressure to alter their appearance because of what they see online, even when they know it's fake or AI-generated.
While AI has the potential to foster creativity and access to beauty, Dove’s study found that 1 in 4 women (28%) and almost 1 in 2 girls (41%) agreed that being able to create different versions of yourself using AI is empowering. However, there is still a need for greater representation and transparency.
"At Dove, we seek a future in which women get to decide and declare what real beauty looks like – not algorithms. As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protect, celebrate, and champion Real Beauty,” commented Dove’s Chief Marketing Officer, Alessandro Manfredi.
About the 2024 The Real State of Beauty: A Global Report
This online survey was conducted through Edelman DXI (Data x Intelligence) across 20 countries.Researchers spoke with more than 33,000 respondents: 19,306 respondents aged between 18 to 64 years old (14,673 women, 3,776 men*) and 14,292 respondents aged 10 to 17 years old (9,475 girls, 4,753 boys*). Interviews were also conducted.
*Note: Other gender identities and non-binary respondents were surveyed but are not reported due to the limited sample sizes.
