04.18.24
Beiersdorf achieved a strong Q1 in the 2024 fiscal year, with sales growth across its entire brand portfolio in the Consumer Business Segment. Group sales reached $2.8 billion, up 7.3% in organic terms.
The Consumer Business Segment saw double-digit organic sales growth of 10%, generating sales of $2.3 billion. This was driven by Nivea (including Labello) with growth across all regions, achieving an organic sales increase of 12.6% year-on-year in Q1.
Nivea achieved 13% sales growth in Europe and 14% growth Emerging Markets. This growth was led by the Sun, Deo, and Face Care categories and the continued success of the Luminous product range.
Vincent Warnery, CEO of Beiersdorf commented:
“Nivea achieved its best quarter ever in terms of absolute value in Q1. This underlines the enduring global popularity of our icon. At the same time, our Derma business contributed solid double-digit growth, and the luxury business is on its way toward the expected full turnaround after a challenging year 2023.”
The Derma brands Eucerin and Aquaphor recorded organic sales growth of 10.2% due to the strong performance of the Eucerin Sun business in Europe. Eucerin also entered the Face Care market in the US.
Beiersdorf's luxury French skincare brand, La Prairie, grew in the first quarter of 2024 with an organic sales increase of 1%. The brand is now gaining momentum, following challenging external market circumstances in the previous year. Beiersdorf expects more growth for La Prairie in the second half of the year.
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The Consumer Business Segment saw double-digit organic sales growth of 10%, generating sales of $2.3 billion. This was driven by Nivea (including Labello) with growth across all regions, achieving an organic sales increase of 12.6% year-on-year in Q1.
Nivea achieved 13% sales growth in Europe and 14% growth Emerging Markets. This growth was led by the Sun, Deo, and Face Care categories and the continued success of the Luminous product range.
Vincent Warnery, CEO of Beiersdorf commented:
“Nivea achieved its best quarter ever in terms of absolute value in Q1. This underlines the enduring global popularity of our icon. At the same time, our Derma business contributed solid double-digit growth, and the luxury business is on its way toward the expected full turnaround after a challenging year 2023.”
The Derma brands Eucerin and Aquaphor recorded organic sales growth of 10.2% due to the strong performance of the Eucerin Sun business in Europe. Eucerin also entered the Face Care market in the US.
Beiersdorf's luxury French skincare brand, La Prairie, grew in the first quarter of 2024 with an organic sales increase of 1%. The brand is now gaining momentum, following challenging external market circumstances in the previous year. Beiersdorf expects more growth for La Prairie in the second half of the year.
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