04.24.24
Aveda, which is an Estee Lauder Companies brand, is launching a game-changing line for curl care, today, with actress Antonia Gentry.
Aveda's new 'be curly advanced' product collection includes seven products designed to cleanse, condition, prime, and style textured hair with multi-benefit regimens that can be customized based on hair type.
The campaign celebrates individuality and embracing natural beauty, with Gentry and her gorgeous, natural curls as the campaign's star.
Renée Gadar, Aveda's Global Artistic Director, Texture, says, "Antonia embodies the essence of confidence, beauty, and individuality that lies at the heart of Aveda be curly advanced. Her authentic story about learning to embrace, love and celebrate her natural hair will resonate and inspire so many others."
Aveda, which became a certified B Corp last year, says Gentry's path to embracing her natural curls wasn't always easy as she faced challenges in caring for her unique hair texture. "She discovered the transformative power of high-performance curl care, leading her to celebrate her curls and embrace her natural hair texture," Aveda states.
Gentry says, "I'm honored to tell my curl story in partnership with Aveda...and keep shining a light on powerful products that elevate the beauty of textured hair."
Gentry will take center stage across Aveda social platforms, through digital campaigns, and in Aveda stores and salons around the world.
She will kick off the #GetCurlyWithMe social campaign, encouraging individuals to share their unique curl stories and celebrate the beauty of textured hair.
Aveda's new 'be curly advanced' product collection includes seven products designed to cleanse, condition, prime, and style textured hair with multi-benefit regimens that can be customized based on hair type.
The campaign celebrates individuality and embracing natural beauty, with Gentry and her gorgeous, natural curls as the campaign's star.
Renée Gadar, Aveda's Global Artistic Director, Texture, says, "Antonia embodies the essence of confidence, beauty, and individuality that lies at the heart of Aveda be curly advanced. Her authentic story about learning to embrace, love and celebrate her natural hair will resonate and inspire so many others."
Aveda, which became a certified B Corp last year, says Gentry's path to embracing her natural curls wasn't always easy as she faced challenges in caring for her unique hair texture. "She discovered the transformative power of high-performance curl care, leading her to celebrate her curls and embrace her natural hair texture," Aveda states.
Gentry says, "I'm honored to tell my curl story in partnership with Aveda...and keep shining a light on powerful products that elevate the beauty of textured hair."
Gentry will take center stage across Aveda social platforms, through digital campaigns, and in Aveda stores and salons around the world.
She will kick off the #GetCurlyWithMe social campaign, encouraging individuals to share their unique curl stories and celebrate the beauty of textured hair.
