04.26.24
The Estée Lauder Companies (ELC) has partnered with Microsoft Corp. to create an AI Innovation Lab—and it aims to help speed up the beauty product development process.
ELC's new Innovation Lab leverages generative AI capabilities in Microsoft's Azure OpenAI Service.
Its focus is to empower ELC's beauty brands as they aim to create closer consumer connections and increase speed to market with local relevancy.
Jane Lauder, EVP, Enterprise Marketing, and chief data officer, ELC, comments:
"With Microsoft's generative AI tools and extensive expertise, we are able to leverage ELC's tremendous data to create more personalized consumer experiences and faster insights to action resulting in increased speed to market and stronger local relevancy.”
Note: Photos above are not the new lab, they are screenshots taken from elccompanies.com and via the Instagram post below
The AI Innovation Lab includes an internal-facing generative AI chatbot to enhance marketing effectiveness globally. The tool uses advanced conversational AI technology to navigate and leverage ELC's database of products, allowing brands to launch locally relevant campaigns quicker.
AI tools included in the Innovation Lab will also help research and development teams develop products faster so that scientists and product development specialists to respond to emerging product and ingredient trends more rapidly.
Shelley Bransten, corporate vice president, Global Industry Solutions, Microsoft adds:
"Generative AI represents a significant opportunity for the beauty industry — creating more engaging customer experiences, getting products into the hands of consumers faster, developing new products more efficiently and sustainably, and much more."
AI Innovations Are Transforming the Beauty Business
ELC's new Innovation Lab leverages generative AI capabilities in Microsoft's Azure OpenAI Service.
Its focus is to empower ELC's beauty brands as they aim to create closer consumer connections and increase speed to market with local relevancy.
Jane Lauder, EVP, Enterprise Marketing, and chief data officer, ELC, comments:
"With Microsoft's generative AI tools and extensive expertise, we are able to leverage ELC's tremendous data to create more personalized consumer experiences and faster insights to action resulting in increased speed to market and stronger local relevancy.”
Note: Photos above are not the new lab, they are screenshots taken from elccompanies.com and via the Instagram post below
ELC Aims for Faster Innovation
With the AI Innovation Lab, ELC hopes to have a faster response and execution time to social trends and consumer demands as well as have faster and more effective product innovation capabilities.The AI Innovation Lab includes an internal-facing generative AI chatbot to enhance marketing effectiveness globally. The tool uses advanced conversational AI technology to navigate and leverage ELC's database of products, allowing brands to launch locally relevant campaigns quicker.
AI tools included in the Innovation Lab will also help research and development teams develop products faster so that scientists and product development specialists to respond to emerging product and ingredient trends more rapidly.
Shelley Bransten, corporate vice president, Global Industry Solutions, Microsoft adds:
"Generative AI represents a significant opportunity for the beauty industry — creating more engaging customer experiences, getting products into the hands of consumers faster, developing new products more efficiently and sustainably, and much more."
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