05.01.24
Model Bella Hadid announced the first products of her beauty brand, Orebella. Hadid launched the Orebella brand in February, hinting that products would be scent-focused.
Hadid reportedly worked with Firmenich and Robertet fragrance houses to develop the three genderless scents. According to the brand, each scent includes “mood-boosting” aromatherapy essential oil blends and fine fragrance notes.
The formulas are cruelty-free, alcohol-free, PETA, vegan, and Leaping Bunny certified. The bi-phase formulas are designed to “activate” by shaking the bottle before applying.
Orebella created an oil blend called the Orelixir base that includes snow mushroom, and a blend of camellia, olive, shea, jojoba, and almond oils that enhances the scent after shaking. The base is said to “nourish skin and boost the fragrances’ potency and longevity.”
Blooming Fire: a warm floral scent including notes of cardamom, bergamot, cedarwood, clove leaf, monoi flower, jasmine, and patchouli.
Window2Soul: a floral fragrance with notes of jasmine, rose, tonka bean, mint, geranium, and lemon.
Fragrances will launch on the Orebella website on May 2, and will be available at Ulta Beauty as part of the Ulta Conscious Beauty program on May 10.
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Hadid's Instagram announcement showcased three “skin perfumes” in glass bottles with gold caps. The bottles and cartons are made with recyclable materials. A gold perfume stand is also available.
The bottle shapes are inspired by geodes. A gold perfume stand is also available for the 100ml size bottle and is sold separately.
Hadid reportedly worked with Firmenich and Robertet fragrance houses to develop the three genderless scents. According to the brand, each scent includes “mood-boosting” aromatherapy essential oil blends and fine fragrance notes.
The formulas are cruelty-free, alcohol-free, PETA, vegan, and Leaping Bunny certified. The bi-phase formulas are designed to “activate” by shaking the bottle before applying.
Orebella created an oil blend called the Orelixir base that includes snow mushroom, and a blend of camellia, olive, shea, jojoba, and almond oils that enhances the scent after shaking. The base is said to “nourish skin and boost the fragrances’ potency and longevity.”
Debut Scents
Salted Muse: a woody marine fragrance with notes of sea salt, olive tree accord, pink pepper, fig, lavender, cedarwood, sandalwood and amber.Blooming Fire: a warm floral scent including notes of cardamom, bergamot, cedarwood, clove leaf, monoi flower, jasmine, and patchouli.
Window2Soul: a floral fragrance with notes of jasmine, rose, tonka bean, mint, geranium, and lemon.
Fragrances will launch on the Orebella website on May 2, and will be available at Ulta Beauty as part of the Ulta Conscious Beauty program on May 10.
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