05.17.24
Urban Decay has renewed its partnership with the Los Angeles Sparks for the second year in a row. This sponsorship deal aims to empower diversity and athleticism. Urban Decay will continue to provide its high-performance makeup products to Sparks players to help promote individual expression, confidence, and their unique styles on and off the court.
This partnership started during the 2023-2024 season, which reached over 28 million impressions on social media and press outlets. This season, Urban Decay will host Pride Night, Fan Appreciation Night, Sparks Player for a Day, and more at the Crypto.com Arena.
Arnaud Kerviche, VP of Marketing at Urban Decay, said,
"The WNBA is experiencing a pivotal time in American culture, where women's sports are increasingly valued, celebrated, and empowered. The sponsorship is part of our brand's overarching program, 'Moments That Move Us,' Urban Decay's long-term commitment to dedicating resources and providing a platform for community programming that inspires change and fosters connection. The pillars of the initiative span sports, music, art, and of course, makeup.”
This season, Urban Decay and the Sparks will introduce their "Where Beauty Meets Game" campaign, where players take over the arrival tunnels to create an entrance that shows off their style. The campaign and the tunnel art aim to highlight the melding between beauty and sport.
Sparks President, Christine Monjer, said,
"We are delighted to extend our partnership with Urban Decay for another season. Their commitment to championing women aligns perfectly with our mission as a team. With Urban Decay's support, we aim to elevate the WNBA experience for our fans while inspiring the next generation of athletes and makeup enthusiasts."
Mielle Enters Multi-Year Partnership With WNBA
This partnership started during the 2023-2024 season, which reached over 28 million impressions on social media and press outlets. This season, Urban Decay will host Pride Night, Fan Appreciation Night, Sparks Player for a Day, and more at the Crypto.com Arena.
Arnaud Kerviche, VP of Marketing at Urban Decay, said,
"The WNBA is experiencing a pivotal time in American culture, where women's sports are increasingly valued, celebrated, and empowered. The sponsorship is part of our brand's overarching program, 'Moments That Move Us,' Urban Decay's long-term commitment to dedicating resources and providing a platform for community programming that inspires change and fosters connection. The pillars of the initiative span sports, music, art, and of course, makeup.”
This season, Urban Decay and the Sparks will introduce their "Where Beauty Meets Game" campaign, where players take over the arrival tunnels to create an entrance that shows off their style. The campaign and the tunnel art aim to highlight the melding between beauty and sport.
Sparks President, Christine Monjer, said,
"We are delighted to extend our partnership with Urban Decay for another season. Their commitment to championing women aligns perfectly with our mission as a team. With Urban Decay's support, we aim to elevate the WNBA experience for our fans while inspiring the next generation of athletes and makeup enthusiasts."
Read Next
Glossier Expands Its Partnership With WNBAMielle Enters Multi-Year Partnership With WNBA
