Weekly Recap: E.l.f. Beauty’s Campaign, Boots For Sale, Top Trends & More

Here's your weekly recap—the most viewed news stories on our site for the week ended May 18, 2024.
 
E.l.f. Beauty continues its “Change the Board Game” initiative with its “So Many Dicks” campaign. The initiative’s goal is to spark change towards more diverse corporate boards in the U.S. This first campaign launched in NYC, outlining statistics on inequality in boardrooms. 
 
The Walgreens Boots Alliance is in early-stage discussions for the sale of Boots UK drugstore. A sale was initially explored in 2022 but fell through because a suitable buyer was not found.
 
Spate released its Q1 TikTok beauty trends report which outlined the top 10 nail care, skincare, and hair color trends.
 
Cirque du Soleil celebrated its 40th anniversary with its debut fragrance—L’eau de Parfum. This perfume comes in an Art Deco-inspired bottle, with a tiered top and rising sun cap. 
 

Here are our top 10 most viewed stories from the past week:

1. Ranking the Top 50 Cosmetic Companies
 
2. Top 10 Hottest Luxury Makeup Brands—According to Landys Chemist
 
3. Sol de Janeiro Launches Limited-Edition Summer Collection

4. Top 10 Most Popular Skincare Products In 2023—Ranked by Landys Chemist
 
5. Most Popular Men’s and Women’s Fragrances of 2023
 
6. E.l.f. Beauty’s New Initiative to ‘Change the Board Game’ Hits NYC
 
7. Top 10 Beauty and Skincare Brands on the Rise for 2024

8. Walgreens Boots Alliance to Sell Boots
 
9. Top 10 Beauty Trends on TikTok—According to Spate
 
10. Cirque de Soleil Debuts Its First-Ever Fragrance
 
Thanks for reading our Breaking News. We'll have a new list for you next Monday.
 
Have a great week!