05.29.24
Jamaican Mango & Lime has partnered with the Chicago Sky womens basketball team for the 2024 WNBA season as the team’s Official Personal Care Partner.
The multi-year partnership solidifies the Black-founded and Black-led haircare brand and marks a significant step forward for the brand in its commitment to community engagement and empowering women.
Krystal McNear, Director of Marketing for Jamaican Mango & Lime, said,
"We are incredibly excited to join forces with the Chicago Sky for the 2024 WNBA season. This partnership represents our shared commitment to uplifting women, fostering community engagement, and promoting self-expression through personal care. We look forward to a successful collaboration and making a positive impact both on and off the court."
Through the partnership, Jamaican Mango & Lime will hold a variety of philanthropic programs and activities throughout the season, including:
Glossier Expands Its Partnership with WNBA
Urban Decay Renews Its Partnership with the Los Angeles Sparks for the 2024 WNBA Season
The multi-year partnership solidifies the Black-founded and Black-led haircare brand and marks a significant step forward for the brand in its commitment to community engagement and empowering women.
Krystal McNear, Director of Marketing for Jamaican Mango & Lime, said,
"We are incredibly excited to join forces with the Chicago Sky for the 2024 WNBA season. This partnership represents our shared commitment to uplifting women, fostering community engagement, and promoting self-expression through personal care. We look forward to a successful collaboration and making a positive impact both on and off the court."
Through the partnership, Jamaican Mango & Lime will hold a variety of philanthropic programs and activities throughout the season, including:
- Brand Ambassador Program: Throughout the regular season, Jamaican Mango & Lime will select Chicago Sky players to be brand ambassadors, fostering a deeper connection between athletes and fans while promoting the values of self-care and empowerment.
- Small Business Workshop: Jamaican Mango & Lime will serve as an Associate Partner of the Chicago Sky's Beyond Basketball small business workshop, supporting entrepreneurship and economic empowerment within the local community.
- Concourse Activations: Jamaican Mango & Lime will host an event on September 6th for Sneakerhead Night. The activation will bring fans closer to the brand while celebrating important cultural moments and passions shared by the Chicago Sky community.
- Youth Beauty Clinics: Jamaican Mango & Lime will partner with Sky Cares to organize community beauty clinics for young girls and provide education and resources to empower them to feel confident and embrace their natural beauty.
- Social Media Web Series: Jamaican Mango & Lime will launch a captivating web series on social media platforms, offering behind-the-scenes insights, player spotlights, and exclusive content to engage fans throughout the season.
- Digital Banners: Jamaican Mango & Lime's presence will be amplified through digital banners across various online platforms, ensuring widespread visibility and engagement with the Chicago Sky fanbase.
Read Next
Jamaican Mango & Lime Hair Care Expands into TargetGlossier Expands Its Partnership with WNBA
Urban Decay Renews Its Partnership with the Los Angeles Sparks for the 2024 WNBA Season
