05.30.24
E.l.f. Beauty has expanded its partnership with three-time world champion para swimmer Anastasia “Tas” Pagonis heading into the 2024 competition season.
Pagonis has been legally blind since she was 14 and is on a journey with e.l.f. to make the beauty industry more accessible for members of the community with limited or no vision.
E.l.f. will highlight new, candid content that will give a behind-the-scenes look at Pagonis’s world and how she feels as she prepares for events on the global stage later this summer. Pagonis’s beloved guide dog Radar, who is always by her side, will also be featured in the content.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said, “Like Tas, at e.l.f. we use our platform to empower every eye, lip and face. We use our platform to champion positivity, inclusivity, and accessibility. Tas embodies that spirit. She encourages us all to live our bold truth and inspires us to express our truest selves.”
Previously, Pagonis was featured in e.l.f.’s “Show Your(s)e.l.f.” documentary featuring inspirational stories from incredible role models who see beauty with positivity, inclusivity, and accessibility.
One thing Pagonis learned from her community on social media is that she could be an inspiration to others who face adversity as a role model who can empower others.
“Working with e.l.f. has been a dream come true. I am so e.l.f.ing excited to be part of the family, and they want to tell my story in an authentic way, sharing the ups and downs. They love me for me, and they let me be me, which makes this such a great partnership," Pagonis said.
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Pagonis has been legally blind since she was 14 and is on a journey with e.l.f. to make the beauty industry more accessible for members of the community with limited or no vision.
E.l.f. will highlight new, candid content that will give a behind-the-scenes look at Pagonis’s world and how she feels as she prepares for events on the global stage later this summer. Pagonis’s beloved guide dog Radar, who is always by her side, will also be featured in the content.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said, “Like Tas, at e.l.f. we use our platform to empower every eye, lip and face. We use our platform to champion positivity, inclusivity, and accessibility. Tas embodies that spirit. She encourages us all to live our bold truth and inspires us to express our truest selves.”
Previously, Pagonis was featured in e.l.f.’s “Show Your(s)e.l.f.” documentary featuring inspirational stories from incredible role models who see beauty with positivity, inclusivity, and accessibility.
One thing Pagonis learned from her community on social media is that she could be an inspiration to others who face adversity as a role model who can empower others.
“Working with e.l.f. has been a dream come true. I am so e.l.f.ing excited to be part of the family, and they want to tell my story in an authentic way, sharing the ups and downs. They love me for me, and they let me be me, which makes this such a great partnership," Pagonis said.
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