06.03.24
Yellow Wood Partners’ portfolio company, Suave Brands Company, completed the acquisition of the ChapStick brand from Haleon. The acquisition was announced in January and resulted in Haleon becoming a shareholder in Suave Brands Company.
Suave Brands Company Chief Executive Officer, Daniel Alter, said,
“As we continue to build Suave Brands Company as the top independent North American beauty & personal care company by combining the agility of a start-up with the power of market leading brands, the addition of ChapStick is a perfect fit that augments our strategy. This transaction is a great example of Suave Brands Company’s disciplined approach to value-creating acquisitions and our larger growth strategy.”
Dana Schmaltz, Partner at Yellow Wood Partners, commented,
“We see strategic value in combining ChapStick with Suave and as a result of this acquisition, we have expanded Suave’s capabilities and portfolio of products. Our brands have strong equity and a profitable organic growth strategy in place. The combined expertise and resources of Suave and ChapStick will enable us to better serve our customers and consumers and accelerate growth.”
Tad Yanagi, Partner at Yellow Wood Partners, added,
“Over the past several months, we have worked with Haleon and ChapStick management to seamlessly integrate the brand into the Suave Brands Company’s sales presence, operational footprint, and marketing organization. With the completion of this acquisition, Suave Brands Company’s annual retail sales now reach ~$800 million, and we look forward to working with our retail partners to take the next step in the brands’ growth.”
Yellow Wood’s portfolio of consumer brands includes skincare brand Byoma, Suave, the Elida Beauty portfolio, recently acquired from Unilever, as well as European brands including Brut, Impulse, Monsavon, and Timotei, among others.
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Suave Brands Company Chief Executive Officer, Daniel Alter, said,
“As we continue to build Suave Brands Company as the top independent North American beauty & personal care company by combining the agility of a start-up with the power of market leading brands, the addition of ChapStick is a perfect fit that augments our strategy. This transaction is a great example of Suave Brands Company’s disciplined approach to value-creating acquisitions and our larger growth strategy.”
Dana Schmaltz, Partner at Yellow Wood Partners, commented,
“We see strategic value in combining ChapStick with Suave and as a result of this acquisition, we have expanded Suave’s capabilities and portfolio of products. Our brands have strong equity and a profitable organic growth strategy in place. The combined expertise and resources of Suave and ChapStick will enable us to better serve our customers and consumers and accelerate growth.”
Tad Yanagi, Partner at Yellow Wood Partners, added,
“Over the past several months, we have worked with Haleon and ChapStick management to seamlessly integrate the brand into the Suave Brands Company’s sales presence, operational footprint, and marketing organization. With the completion of this acquisition, Suave Brands Company’s annual retail sales now reach ~$800 million, and we look forward to working with our retail partners to take the next step in the brands’ growth.”
Yellow Wood’s portfolio of consumer brands includes skincare brand Byoma, Suave, the Elida Beauty portfolio, recently acquired from Unilever, as well as European brands including Brut, Impulse, Monsavon, and Timotei, among others.
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