Dove Men+Care Launches Father’s Day Campaign

Dove Men+Care is celebrating Father’s Day this year with a film called “Care Makes a Dad.” The film showcases the real stories of kids from across the U.S. and the bonds they share with their father figures.
 
Alejandro Fiecconi, Global Head of Brand for Dove Men+Care at Unilever, said, 
 
"We're thrilled to bring attention to the unsung heroes of Father's Day. There are children with father figures in their lives who mean the world to them, show up for them, support them. These men exemplify care. We wanted to give these men a round of applause – even if they didn't ask for one."
 
Professional basketball player Nah'Shon Lee "Bones" Hyland is featured in the video with his cousin Izzy, who Hyland has helped raise. 
 
Apart from the “Care Makes a Dad” video, the campaign includes a Celebrate All Father Figures” sweepstakes to be featured in a New York Times ad following Father’s Day, and a Celebrate All Father Figures pop-up event in NYC on June 14. 
 
Ogilvy worked with Dove Men+Care to lead the creative development for the campaign. 
 

 

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