06.07.24
New fragrance brand, Noyz launched with four debut scents that are aimed at disrupting the fragrance industry. The brand’s scents are “unfiltered” and “inspired by real stories and emotions.”
Rather than traditional ‘crimped neck’ fragrance bottles, Noyz’s bottles have a threaded neck and are designed to be easily be disassembled and recycled. The brand’s unconventional design reflects the brand’s theme of non-conforming.
Brand founder, Shaun Neff said,
"In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism… Our goal is to create a brand that creates fragrances inspired by real storytelling.”
Neff developed the brand’s scents with Robertet perfumer, Jerome Epinette.
"Working with NOYZ allowed me to push my own boundaries, make bold statements, and disrupt the olfactory norm. This collection is not just an assortment of fragrances; it is a curated olfactive anthology designed to celebrate authenticity and individuality," said Epinette.
The brand has also partnered with The Jed Foundation and CALM (Campaign Against Living Miserably) to help eliminate stigmas around mental health. These two organizations drive awareness and provide important services, resources, and tools to support our mental health.
Noyz is available at Ulta and is a part of Conscious Beauty at Ulta Beauty, because of its sustainable packaging, clean, vegan, cruelty-free, ingredients, and give-back program.
Additionally, Noyz launches its NOYZ x Harrods collaboration on June 10. This collaboration will feature celebrity photographer Damon Baker and showcase the parfum "Monochrome" alongside an exclusive set featuring a journal adorned with Damon's photography.
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Rather than traditional ‘crimped neck’ fragrance bottles, Noyz’s bottles have a threaded neck and are designed to be easily be disassembled and recycled. The brand’s unconventional design reflects the brand’s theme of non-conforming.
Brand founder, Shaun Neff said,
"In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism… Our goal is to create a brand that creates fragrances inspired by real storytelling.”
Neff developed the brand’s scents with Robertet perfumer, Jerome Epinette.
"Working with NOYZ allowed me to push my own boundaries, make bold statements, and disrupt the olfactory norm. This collection is not just an assortment of fragrances; it is a curated olfactive anthology designed to celebrate authenticity and individuality," said Epinette.
Debut Scents
- Lost + Found: a citrus, woody scent with Italian Lemon, Jasmine, and Cedarwood.
- Love Club: a fruity, floral, woody fragrance with Turkish Pink Rose, Saffron, and Ebony Woods.
- Sh**ty Day: an amber and aromatic fragrance with notes of Ocean Air, Clary Sage, Salted Fig, and Baltic Amber.
- Unmute: a woody, amber, vanilla scent with notes of Vanilla, Black Plum, and Spanish Ciste.
The brand has also partnered with The Jed Foundation and CALM (Campaign Against Living Miserably) to help eliminate stigmas around mental health. These two organizations drive awareness and provide important services, resources, and tools to support our mental health.
Noyz is available at Ulta and is a part of Conscious Beauty at Ulta Beauty, because of its sustainable packaging, clean, vegan, cruelty-free, ingredients, and give-back program.
Additionally, Noyz launches its NOYZ x Harrods collaboration on June 10. This collaboration will feature celebrity photographer Damon Baker and showcase the parfum "Monochrome" alongside an exclusive set featuring a journal adorned with Damon's photography.
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