06.13.24
Fenty Beauty founder, Rihanna has launched her latest beauty brand—Fenty Hair. The new hair care brand was announced last week, and products are now available online.
Fenty Hair follows Rihanna’s “Beauty For All” ethos offering a collection for all hair types.
Hair care products come in 100% PCR materials, either aluminum or plastic, and can be recycled once used. The outer box is made from FSC-certified paperboard and is also recyclable.
Fenty Hair also created a propriety complex—Replenicore-5—which is included in all products. Replenicore-5 is a blend of amino acids, proteins, and antioxidants that was clinically tested on people across all hair types, to strengthen, hydrate, smooth, and protect.
Replenicore-5's ingredients include Barbados Gooseberry, Upcycled Jackfruit Extract, Hydrolyzed Vegetable Protein, Green Tea Extract, and Amino Acids.
The Rich One Moisture Repair Shampoo: This shampoo gently cleanses with Replenicore-5's proteins, amino acids, and antioxidants to help repair split ends and reduce breakage. It is also moisturizing and lightweight.
The Rich One Moisture Repair Conditioner: This conditioner provides everyday moisture and spreads reparative, de-frizzing, and conditioning benefits. It also repairs by reducing breakage and split ends with Replenicore-5.
The Richer One Moisture Repair Deep Conditioner: An intensely moisturizing conditioner that spreads and melts right into dry, damaged hair for fast conditioning with less product.
The Comeback Kid Instant Damage Repair Treatment: The Comeback Kid penetrates deep into the cortex to provide inside-out repair, support damaged keratin structures, and strengthen strands. It can be used as a leave-in or rinsed-out, depending on your hair needs.
The Protective Type 5-in-1 Heat Protectant Styler: A universal prep step to use before blow drying, silk pressing, or diffusing. It protects up to 450° F and, smooths, defrizzes, detangles, and hydrates too. It also works to repair split ends and reduce breakage with Replenicore-5's proteins and amino acids.
The Homecurl Curl-Defining Cream: It offers body and bounce and is tough on split ends, with Replenicore-5's repair.
The Gelly Type Strong Hold Gel: It gives you the ultimate style control for high ponys, topknots, and slick backs that last all day long. The gel is also powered with Replenicore-5's proteins and amino acids to repair split ends while you wear.
The Controlling Type Hair-Thickening Edge Control Gel: It lays, smooths, and locks hair in place all day long without flaking or building up. The gel also thickens fragile edges and reduces breakage with Replenicore-5.
The Sidestick 3-in-1 Edge Styling Tool: It feels weighty, luxe, and ergonomic in your hand with a vegan bristled brush, comb, and precision chrome tip.
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Fenty Hair follows Rihanna’s “Beauty For All” ethos offering a collection for all hair types.
Hair care products come in 100% PCR materials, either aluminum or plastic, and can be recycled once used. The outer box is made from FSC-certified paperboard and is also recyclable.
Fenty Hair also created a propriety complex—Replenicore-5—which is included in all products. Replenicore-5 is a blend of amino acids, proteins, and antioxidants that was clinically tested on people across all hair types, to strengthen, hydrate, smooth, and protect.
Replenicore-5's ingredients include Barbados Gooseberry, Upcycled Jackfruit Extract, Hydrolyzed Vegetable Protein, Green Tea Extract, and Amino Acids.
Debut Products
The Maintenance Crew Bundles: Universal must-haves that repair and provide the moisture your hair needs. Choose between everyday moisture and more intense moisture. Bundles include Shampoo, Conditioner, Damage Repair Treatment, and Heat Protectant Styler.The Rich One Moisture Repair Shampoo: This shampoo gently cleanses with Replenicore-5's proteins, amino acids, and antioxidants to help repair split ends and reduce breakage. It is also moisturizing and lightweight.
The Rich One Moisture Repair Conditioner: This conditioner provides everyday moisture and spreads reparative, de-frizzing, and conditioning benefits. It also repairs by reducing breakage and split ends with Replenicore-5.
The Richer One Moisture Repair Deep Conditioner: An intensely moisturizing conditioner that spreads and melts right into dry, damaged hair for fast conditioning with less product.
The Comeback Kid Instant Damage Repair Treatment: The Comeback Kid penetrates deep into the cortex to provide inside-out repair, support damaged keratin structures, and strengthen strands. It can be used as a leave-in or rinsed-out, depending on your hair needs.
The Protective Type 5-in-1 Heat Protectant Styler: A universal prep step to use before blow drying, silk pressing, or diffusing. It protects up to 450° F and, smooths, defrizzes, detangles, and hydrates too. It also works to repair split ends and reduce breakage with Replenicore-5's proteins and amino acids.
The Homecurl Curl-Defining Cream: It offers body and bounce and is tough on split ends, with Replenicore-5's repair.
The Gelly Type Strong Hold Gel: It gives you the ultimate style control for high ponys, topknots, and slick backs that last all day long. The gel is also powered with Replenicore-5's proteins and amino acids to repair split ends while you wear.
The Controlling Type Hair-Thickening Edge Control Gel: It lays, smooths, and locks hair in place all day long without flaking or building up. The gel also thickens fragile edges and reduces breakage with Replenicore-5.
The Sidestick 3-in-1 Edge Styling Tool: It feels weighty, luxe, and ergonomic in your hand with a vegan bristled brush, comb, and precision chrome tip.
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